At EuroShop, particular attention was given to the subject of in-store lighting with more than 240 lighting exhibitors. Lights are essential in-store fixtures. They convey emotions, create the store's atmosphere, highlight products and make it easy for customers to browse through and find their way around the store. What are the in-store lighting trends for 2014? And how to use lighting for best results?
Stores have two different kind of lighting: ambient and accent lighting. Ambient lighting is used to describe the general lighting of the store. It sets the atmosphere and guides the customers through the store. Accent lighting focus on a product or shelf. It highlights a product and makes it look more attractive.
In the past, the focus was on ambient lighting to help customer find what they were looking for but it can make the products look washed out. Increasingly, store managers are using accent lighting to create contrasts. LED is a perfect solution for accent lighting due to their directional light and uniform brightness.
As energy prices continue to rise, accent lighting comes in handy as it uses less energy than ambient lighting. The new LED light fixture is also a very efficient lighting. A recent Washington Post article reported that LED lamps consume nearly 70% less energy than incandescent lights and last 30 times longer so they cut down on pollution, energy and labour costs.
Moreover, LED lights produce less heat than traditional lighting making them ideal for grocery stores. Another benefit of LED lights is the wide choice of colours available. You can choose a warm or soft white that will produce a yellow hue making your store feel cosy or a bright white that will produce a natural daylight feel.
Types Of Lighting Systems At EuroShop
There are many different kind of lighting systems created for different applications.
Accent & feature display lighting
Retail displays with lights on shelves
Retail displays with lights in the background
Lights in Mannequins
Lighting in retail is all about contrast and focus and it is achieved through a balance of ambient and accent lighting. Zumtobel, a lighting company, researched the subject of "Attention, attractiveness and perception mediated by lighting in retail spaces" and below are some of their findings
- Don't increase brightness but increase contrast
- Accent lighting to highlight products
- Diffuse general lighting to create a sense of well being
- Vertical lighting helps to delimit a space
- Cool colours such as white seem to make the room appear more spacious
- Warm colours create an impression of coziness
- Minimize direct light and reflected glare into the eyes of customers
The future of in-store lighting
In the future, LED lights will track shoppers and send messages to their mobile phones. You have heard of the Ibeacon geolocalisation technology before with brands such as Apple and Macy implementing it in their stores. Phillips has developed this tracking technology in the lighting system; it is being trialled in Europe at the moment. The advantage is that lights are already everywhere in the store so retailers don't need to invest in additional infrastructure to support this new tracking technology. Read more about Technology trends, including Ibeacon. The trend is to use lighting systems as a platform for a wide range of sensors.
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