Lights are essential in-store fixtures. They convey emotions, create the store's atmosphere, highlight products and make it easy for customers to browse through and find their way around the store.
Stores have two different kind of lighting: ambient and accent lighting. Ambient lighting is used to describe the general lighting of the store. It sets the atmosphere and guides the customers through the store. Accent lighting focus on a product or shelf. It highlights a product and makes it look more attractive.
Read more about in-store lighting tips here: 2014 shopfitting trends: In-Store Lighting