Australia Day is fast approaching and we are very proud to say that we are 100% owned and operated by a wonderful Australian family. This means, our priorities are always focused around YOU (our customer), and how we can utilise our extensive product knowledge to provide YOU with the absolute best service possible.
Did you know that studies have proven, functional and social in-store enhancements directly impact on your bottom line and that new enhancements are more likely to result in consumer loyalty. So what are you waiting for?
Wooden feature walls are this seasons' hottest trend! They are very fashionable and can add an element of sophistication, create a unique product display or just simply, freshen up your store. Compliment your feature wall with our timber hangers and custom-made wooden displays for a beautiful beach theme, guaranteed to attract more customers this Summer!
We have loads of fresh ideas and innovative solutions to optimise your retail environment, so call us today to discuss the many options we have available to quickly and easily create an effective display or special feature wall. Subscribe to our newsletter to keep up-to-date with all of the retail trends this year!
Here at SI Retail, we always keep up with current industry trends. We travel regularly with our team to attend retail tradeshow and to visit factories, stores and showrooms. Every trip shows us new, exciting, and innovative product ideas and every time we learn more about the manufacturing process so we understand capabilities and we can be proactive in finding better solutions for our customers.
It is a combined effort between our staff in China and our Australian team to assure we bring the best to our customers. To stay ahead of the market, we allow our team members an in-depth look into these factories and the processes they go through so that our team understands what is possible and our customers have access to the latest products.
In February 2014, we went to the Euro shop Tradeshow in Dusseldorf, Germany, the world’s leading retail trade fair. We identified trends in Lighting, cardboard displays, fixtures mounted from ceilings and the raw, industrial look.
Read about all the 2015 Retail Store Trends identified at the 2014 Euro Shop by SI Retail
All these trends are already available in our factory in China. We select innovative factories, which keep up with retail trends to ensure we offer state of the art fixtures and displays to our customers so your craziest ideas are possible.
At SI Retail, you can rest assured that everything you source from us, whether it be ‘off the shelf’, or ‘custom made’ is always based on the latest trends. Our deep understanding of manufacturing processes enables our team to go beyond your specifications and beyond what the factory thinks they can do. By understanding manufacturing process, our team is able to always recommend the most efficient way to transform your vision into reality.
If you want something specific or if you saw anything interesting in the gallery below get in contact with us at email@example.com or on 1800 211 122 and visit our website www.siretail.com
Photo by Normann Copenhagen
Pop-up stores have become a must for retailers of all sizes. They offer great flexibility and can be used for a lot of different purposes. It is not a new phenomenon any more but a proven marketing channel. Pop-up is a simple, low-cost and low-commitment way to get in front of customers and try out new things.
What is a pop-up store?
A pop-up is a store that appears within a very short time. It opens with fanfare, is often well promoted via traditional and social media and then seems to close just as suddenly as it opened.
How do pop-up stores work?
Pop-up stores create mystery, curiosity and a sense of urgency. They generate excitement and entertainment by popping up at unexpected location and by using unusual fit-out, bold graphics, special guests and activities.
Pop up takes all sorts of forms; a bus, a digital wall, a tent or a section built in a department store.
Who uses pop-up stores?
The industry leading the way is fashion, some are start up companies and others are established labels.
E-commerce retailers are also using pop up stores to increase loyalty and trust with their customers.
Big brands such as Nike and Samsung design pop-up stores to raise brand awareness. They do not push sales but instead experience through events, activities, competitions and workshops.
Where are pop up stores?
Pop-up stores enable you to be where your customers are. It is a great tool for retailers selling seasonal products or to sell products at a location that your customers visit seasonally. I have recently read an example of a good pop-up store execution in Retail Consultant.
Roots Canada, for example which sells casual garments saw an opportunity to reach some of their customers on their way to a holiday in the country. They set up a pop up store at the popular burger joint Weber’s on Highway 11, a busy route to cottage country. As this is a seasonal rite of passage, pop up store is the perfect selling tool.
Pop-up stores are also perfect to test a location before setting up a brick and mortar shop. For new retailers, a pop-up store is a low-risk way to try out a physical store presence.
When are pop up stores used?
They usually pop up during holidays such as Christmas, Halloween. They follow seasons, celebrations or customer’s behaviours. Pop ups are temporary stores that last anywhere from one day to three months. They can be a one off activity or a recurring annual event. Some are built in a mobile format so they can travel to various locations.
Why are pop up stores used?
A small business owner might use a pop-up store to test their business model, try a location or research their target market and product mix before launching.
An established, larger retailer will be more strategic. They will use pop-up to build customer awareness, offer promotions, or undertake research into their locations and demographics.
They are great for brands to test the water before setting up a permanent store or to test a new concept, product or design. Brands, retailers, and agencies tend to build pop ups for two reasons, says Ilona Taillade, co-founder and CCO of BrandSpots, In Inside retail.
Firstly, pop ups are a tool to provide feedback and an opportunity to get to know the consumer. Secondly, pop ups are a testing spot to find out what works and what doesn’t, says Ilona.
They also provide great PR; because of their temporary aspects they are considered news.
Finally, they are a great way to attract a different target market and to revive the loyalty of existing customer. They keep the interest and spark alive.
Pop UP shops Melbourne is published as an on-line forum for sharing exciting news and popular views around the global phenomenon of pop up sales (otherwise known as pop up retail) and temporary installations.
SI Retail can source most displays and fixtures directly through their office in China. Are you looking for something specific? What other fit out products do you need for your store? Let us know and we will do our best to source or manufacture it, so give us a call today on 1800 211 122 or send us an email at firstname.lastname@example.org.
Cardboard ticks all the boxes of a trendy and cost effective display. Cardboard is eco friendly, recyclable, low cost and gives a raw, unfinished look to your store.
At the Euroshop 2014, the visual merchandising trend that stood out was the raw and industrial look, which appeals to an increasingly environmentally conscious consumer. Cardboard fits perfectly within this year’s store design trends.
Read 2014 Visual Merchandising Trends http://www.sishop.com.au/blog/euroshop-2014-visual-merchandising-trends
Read 2014 trends: THE RAW & INDUSTRIAL LOOK http://www.sishop.com.au/blog/2014-visual-merchandising-trends-raw-and-industrial-look
Cardboard displays are one of the most cost effective in-store advertising mediums. Cardboard can be designed as point of sale displays, counter displays, dump bins and even furniture. The benefits of cardboard displays allow them to be custom designed in any shape or size, branded, as well as strengthened to suit their required longevity. Further benefit of cardboard displays is the shipping price. Cardboard can be folded into a flat pack considerably reducing the freight cost.
It’s important to note that while regular, unwaxed, cardboard — made of two layers of cardboard with a crimped layer in between also called corrugated board, can be recycled, the waxed corrugated fibreboard variety cannot.
When we talk about cardboard, we think cheap, tacky, temporary and fragile but now, they are making incredible things with cardboard. Some displays can hold up to more than 200kgs.
SI Retail is looking at sourcing cardboard displays from its factory in China and maybe adding them to their range. If you are looking for something specific or if you are simply interested in cardboard displays give us a call on 1800 211 122 or email us at email@example.com. While we don't offer cardboard displays as part of our range of shopfitting products yet, we stock a range of corrugated board accessories and hooks.
See below a selection of amazing store layouts, which incorporate cardboard as an essential material for displays and fixtures.
Stores, brands and retailers are always on the lookout for creative ways to attract and engage customers. It's no secret that the look and feel of a store influences the perception customers have of a retail space. What are the design trends for 2014, what 'sort of feel' are the customers looking for?
The retail trend for 2014 is a combination of old and new with digital signage associated with recycled and vintage fixtures. Retail design is going for raw materials, natural and industrial look. The trends are back to basics, with a move towards Eco-friendly and natural materials being used for store fixtures.
The vintage look evokes nostalgic feelings; there are often warm memories of unforgettable past moments. The vintage look follows the eco spirit with the uses of recycled materials. The store becomes a nostalgic place where we celebrate the past, antique furniture and iconic historic items such as an old bicycles or dial up phones.
The industrial look evokes feelings of ingenuity and comfort. The industrial look is also Eco-friendly as it uses salvaged, recycled industrial materials and re-purposes them. Think of old warehouses, factories and laboratories, exposed pipes, high ceilings with exposed beams, exposed brick walls, concrete or wood floorboard and accessories such as wheels, wires, pendant lights... This trend is urban & gritty; it has a youthful feel to it with attention given to lighting, monochrome colours, linear structures and urban backdrops.