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Retail Inspiration

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Thu 2nd Feb 2017

TIPS for last minute Valentine's Day Sales

TIPS for last minute Valentine's Day Sales

Out of all the holiday dates, Valentine's Day (similar to Christmas Eve) is one where most shoppers will wait until the very last minute to purchase. This is mainly due to the male population realising the date of the following day and rushing to buy their sweetheart a gift before they suddenly find themselves in the bad books.

Here are some tips to cash in on the rush and make this celebration, a day to fall in love with.

1. Are you selling product relative to Valentine's Day?
Don’t bother creating a Valentine's Day display if your products aren’t ones that will be purchased for this special day. You don’t want to waste time and energy if your store just doesn’t offer any suitable products for this date.

2. Construct a Valentine's Display.
Overall, customers don’t want to have to sift through multiple products to find a gift. They want something easily accessible and will wander to an area that has a beautiful feature display dedicated to satisfying their needs. So make sure you have all of your Valentine's Day products displayed neatly and that this area stands out leading up to the 14th February.

3. Do it for Mr. Lazy!
Some men want everything done for them and don’t want to have to spend any time in preparing their gift (or they are just terrible at preparing gifts). This means, the best way to obtain sales is to make it easy for the customer to not only find the products which suit the occasion, but to ensure your items are packaged in a way that the male customer doesn’t have to do anything after purchasing the item. More commonly, retailers are offering a free gift-wrapping service to entice customers to purchase from their store. By making life easier for your customers during this time, they will remember your store the next time they require a quick and easy gift (without the hassle of worrying about scissors, tapes, bows or wrapping).
 
4. Be smarter this Valentine's Day and make it too easy.
Everyone hates facing the crowds in a busy retail store. The best way to gain attention from time-conscious customers is to promote a Valentine's Day section right outside your front door, where the customer can purchase their gifts and cards straight away without going into the store, searching all over, only to then face the long waiting lines at the checkouts.

5. Create a grab-and-go gift pack.
Try combining several related products together to form a gift pack. Men will appreciate this as it makes life easier for them and a pre-packaged gift will be chosen over a standalone product any day. Don’t pack all of your expensive items though; everyone has a certain limit in their mind on how much they wish to spend. Make a few packs that vary in price to attract customers from all socio-economic backgrounds and appeal to every gift-giver. Don’t forget to include the additional costs of creating these gift packs. Items such as gift baskets, wrapping, tape, flowers or bows all need to be accounted for and bundled into the price when advertising your gift packs.

6. Be creative.
Prepare your sales staff with some fabulous gift ideas to help consumers who are seeking something more unique or personal for their loved one. They may not know what they want, so think outside of the box with your product offerings to come up with some funky and creative ideas.

7. Stock up!
Ensure you have ordered enough products in the lead up to this occasion and that your shelves are continuously re-stocked. No one wants to sift through a small selection of leftovers.

8. Gift Cards.
As thoughtless as it may seem, some customers will opt for gift cards this Valentine's Day. Make certain you are promoting and offering your gift cards to every customer prior to this occasion. By doing so, you are portraying your store as being very helpful by either triggering the customers’ memory about Valentine's Day or by offering a quick and easy way for the customer to ensure their gift is sorted. This will also enable you to gain market share before they buy a present elsewhere. Whether you obtain that extra sale or not, the customer will remember your thoughtfulness and this will impact on their perception and word of mouth advertising every time they think of your store.

9. Promote your store.
You may have the best Valentine's Day display of any retailers in your area but if no one knows about it then you are unlikely to benefit from such a wonderful display. Send emails to your database, hand out flyers in the centre or advertise on the radio to inform customers that your store is the GO TO place this Valentine's Day.

10. Don’t forget your online customers!
Keep your social media pages up to date by adding beautiful pictures of your Valentine's Day displays and gift ideas. Run a poll or shopping event on Facebook and Twitter (or even promote late night trading prior to Valentine's Day), advertise a promotional campaign (spend a certain amount to receive a free Valentine's Day card, chocolate or teddy bear), otherwise offer handy services (like free gift-wrapping) to entice customers to pick your store over your competitors.

You are only limited by your imagination. So this year, utilise the above tips, show your store some love and capitalise on the potential sales.

Mon 29th Sep 2014

Best Pop Up Store Concepts | Gallery

Pop-up stores offer great flexibility and can be used for a lot of different purposes. It is not a new phenomenon any more but a proven marketing channel. Pop-up is a simple, low-cost and low-commitment way to get in front of customers and try out new things.

Learn everything about pop up stores here: Pop-up Store 101

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  • POP-UP STORES! REDVa
  • POP-UP STORES! H&M:
  • POP-UP STORES! mobil
  • Tube Tank – TRIWA Po
  • {dF} Duchess Fare: V
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  • Mulberry Pop-up | Ga
  • The gourmet tea: Pop
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SI Retail can source most displays and fixtures directly through their office in China. Are you looking for something specific? What other fit out products do you need for your store? Let us know and we will do our best to source or manufacture it, so give us a call today on 1800 211 122 or send us an email at info@siretail.com.  

Tue 26th Aug 2014

Cardboard Displays & Fixtures in visual merchandising

Cardboard Displays & Fixtures in visual merchandising

Cardboard ticks all the boxes of a trendy and cost effective display. Cardboard is eco friendly, recyclable, low cost and gives a raw, unfinished look to your store.

 

At the Euroshop 2014, the visual merchandising trend that stood out was the raw and industrial look, which appeals to an increasingly environmentally conscious consumer.  Cardboard fits perfectly within this year’s store design trends.

 

Read 2014 Visual Merchandising Trends http://www.sishop.com.au/blog/euroshop-2014-visual-merchandising-trends

Read 2014 trends: THE RAW & INDUSTRIAL LOOK http://www.sishop.com.au/blog/2014-visual-merchandising-trends-raw-and-industrial-look

 

Cardboard displays are one of the most cost effective in-store advertising mediums. Cardboard can be designed as point of sale displays, counter displays, dump bins and even furniture. The benefits of cardboard displays allow them to be custom designed in any shape or size, branded, as well as strengthened to suit their required longevity. Further benefit of cardboard displays is the shipping price. Cardboard can be folded into a flat pack considerably reducing the freight cost.

 

It’s important to note that while regular, unwaxed, cardboard — made of two layers of cardboard with a crimped layer in between also called corrugated board, can be recycled, the waxed corrugated fibreboard variety cannot.

 

When we talk about cardboard, we think cheap, tacky, temporary and fragile but now, they are making incredible things with cardboard. Some displays can hold up to more than 200kgs.

 

SI Retail is looking at sourcing cardboard displays from its factory in China and maybe adding them to their range. If you are looking for something specific or if you are simply interested in cardboard displays give us a call on 1800 211 122 or email us at info@siretail.com. While we don't offer cardboard displays as part of our range of shopfitting products yet, we stock a range of corrugated board accessories and hooks.     

 

See below a selection of amazing store layouts, which incorporate cardboard as an essential material for displays and fixtures. 

 

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  • l’Eclaireur shop by
  • Arenal2 Pharmacy by
  • Companhia Douro e Vo
  • Sass & Bide flagship
  • MonsterScape booth b
  • POP UP! Triwa Pop-up
  • Nudie Jeans Ephemera
  • POP UP! Lulamae Pop-
  • L’Atelier Cafe, Cluj
  • POP UP! Naver App Sq
  • POP UP! Naver App Sq
  • Design furniture by
  • Cardboard Exhibition
  • Beautiful Window Dis
  • These are cardboard
  • 'Home is where the _
  • Cardboad Fixtures MD
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Tue 8th Apr 2014

Effective In-Store Lighting

Lights are essential in-store fixtures. They convey emotions, create the store's atmosphere, highlight products and make it easy for customers to browse through and find their way around the store.

Stores have two different kind of lighting: ambient and accent lighting. Ambient lighting is used to describe the general lighting of the store. It sets the atmosphere and guides the customers through the store. Accent lighting focus on a product or shelf.  It highlights a product and makes it look more attractive.

Read more about in-store lighting tips here: 2014 shopfitting trends: In-Store Lighting

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  • Euroshop Düsseldorf
  • Euroshop Düsseldorf
  • Euroshop Düsseldorf
  • Euroshop Düsseldorf
  • Ajax Experience Muse
  • Uniqlo Megastore by
  • Under Armour install
  • Optique Potts Point
  • one2free megastore b
  • Boxfresh store by De
  • Hofstede Optiek by A
  • Hofstede Optiek by A
  • blt* supermarket by
  • blt* supermarket by
  • Backlash retail stor
  • Backlash retail stor
  • Creative Lighting Bu
  • Creative Lighting Bu
  • Recessed spot lighti
  • Shoebaloo store by M
  • Shoebaloo store by M
  • Nokia Chicago Store
  • Nokia Hong Kong Flag
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Mon 24th Feb 2014

Australian Store Windows

This is a store window showcase special Australia.

Visual merchandising and store design often comes from overseas, somewhere in Europe or America but Australia has loads of inspired people creating stunning store windows.

Below is a selection of store windows that reflects Australian culture.
They are often characterized by the use of colours, typography, symbols and art and craft.

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  • hanging display | st
  • Great window display
  • Sportsgirl Launches
  • Want to be sitting h
  • Harvest Workroom on
  • shop window in Melbo
  • Loreal Melbourne Fas
  • Sportsgirl Make do a
  • worked with creative
  • Hot Lips! Window dis
  • Ryan Russell for Cru
  • Oscar & Wild store b
  • Melbourne design sto
  • Rowena Martinich's w
  • Chromaphos large-sca
  • melbourne shoe desig
  • clothing shop | "fam
  • Lark Store #retail #
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