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SI Blog: The Retail Hub

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Mon 4 Mar 2013

Retail Display Information

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Quality retail displays equipment might be seen as trivial expenses but they are powerful tools to increase in-store sales. According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008).  This article will explain why retail displays are so important to generate sales. Additionally, it will introduce an overview of display solutions and explore ideas surrounding store designs.

 

Can You Afford to Ignore the Potential of Powerful Retail Displays? By [http://ezinearticles.com/?expert=Joseph_Plosky]Joseph Plosky

Shop and Retail Displays

Can you afford to ignore the potential of powerful retail displays?  Do you consider quality retail display equipment a frivolous expense or an absolute necessity?

The answer is an absolute necessity!! Retail display equipment affords you the opportunity to drastically increase sales if used to their fullest potential.  According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008)).  So in today's competitive retail market, can you really afford to ignore their powerful potential?

Why are Retail Displays Important?

As a small retailer or business you only have limited opportunities to grab your customer's attention - and make them notice and buy from you instead of your competitors.Poor retail displays, cheap equipment and untidy displays can give the wrong first impression to potential customers.  And even if you do get the customers through your door because of your reputation or good advertising, it can all be a waste if your shop doesn't meet your customer's expectations.

Busy or overcrowded displays can also put off your customers. But it doesn't have to be all doom and gloom! You can achieve powerful retail displays without having to spend a fortune.

Retail Display Options

There are a huge variety of display options on the market to choose from.  From the cheap and nasty to the ridiculously priced, display equipment is varies widely.  If you are on a budget, it is a good idea to start with some basic essential retail display products, but don't sacrifice on quality.  Depending on your individual shop display requirements remember that display fixtures affect the customer's perception of your product.

A common retail display products are display cabinets.  These can be used effectively to merchandise your products.   Merchandising is about understanding the way customers shop and you can position your merchandise effectively in display cabinets and display counters to increase sales.  Glass display cabinets, counters, trophy cabinets, glass showcases, jewellery cabinets and wall mounted display cabinets cater for all budgets and display requirements.

Display Shelving is an important element in keeping your store organised and presentable. If your shop doesn't have enough shelving or is overcrowded customers won't be able to find what they need. Before ordering shelves for your shop, carefully plan out how much of each type of display element you will need for your products.

Professional, attractive picture and poster displays are a must for all retail environments to enhance your shop or window display Retail graphic displays are an effective way to create brand awareness and promote your product.

So the message is don't skimp on your display budget.  They will enhance your products, get customers through the door and increase sales.  POD Retail Displays has a huge range of retail display products at very competitive prices.

Joe Plosky

 

SI Retail offers a wide range of glass cabinets, display counters and wall or freestanding displays for all budgets and requirements at www.sishop.com.au.

If you need a stylish cabinet to store and display colorful products, check out our glass cabinets.

If you need metal gondolas to create aisles or end bays, check out our infinitely customizable range of metal gondolas.

If you want to create freestanding displays, check out our range of freestanding slotwall displays.

Don't forget to browse through our clearance section for great price on these products.

 

Display expertise at POD Retail Display Systems [http://www.pod-retail-display-systems.co.uk/]Retail Displays

Article Source: [http://EzineArticles.com/?Can-You-Afford-to-Ignore-the-Potential-of-Powerful-Retail-Displays?&id=2360321] Can You Afford to Ignore the Potential of Powerful Retail Displays?