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Glossary of Shofitting Terms

Home > SI Blog > Glossary of Shofitting Terms
Fri 17th Oct 2014

Shopfitting Term: What is a pegboard?

Shopfitting Term: What is a pegboard?

Pegboard is a brand name, which is used to describe perforated storage boards.  Perforated storage boards are pre-drilled with evenly spaced holes. The holes are used to accept pegs or hooks to support various items, such as merchandise in a retail store and even tools in a workshop. 

 

A Pegboard sheet is usually up to 5mm thick; with 3mm holes perforated 25mm apart.  The finishes can vary depending on the retailer’s requirements; wood, cardboard, metal or laminated with different colours.

Pegboard is an innovative and low cost way to display merchandise on previously unused wall space in retail. Pegboards are most often used to display small to medium items.

Pegboard is perfect for factories, offices, retail spaces, workshops, garages, kitchens, tradeshows and more.

Pegboard is made out of a thick sheet in comparison to a metal board so it requires display hooks with a longer pin length. 

 

Metal board is another type of perforated storage board, which is usually thinner and holds different type of display hooks. Though, you can purchase pegboard adaptors for your metal board hooks so they fit peg and volcano boards.

Volcano Board is again another perforated storage board product that is usually made of metal and the holes are concaved. They fit similar hooks than the pegboard.

Slotwall is a different type of board, which does not have holes but instead slats. You can purchase display hooks especially designed for slotwalls but all pegboard and volcano board hooks will fit slotwalls. Only metal boards require a different display hook design. 

 

In summary, Pegboard hooks are the most versatile display hooks on the market:

  • Pegboard hooks fit Pegboard, Volcano board and Slotwall and they will also fit metal boards with a pegboard adaptor.  
  • Metal Board hooks fit metal boards 
  • Slotwall hooks fit Slotwalls

SI Retail offers a wide range of pegboard / Volcano display hook options, although we do not sell the pegboard itself:

 

You can purchase display hooks for Pegboard, Slotwall, Metal board, but also Corrugated wall, Grid wire and Cross bar hooks easily on SI Retail’s new website at www.sishop.com.au

 

Thu 3rd Apr 2014

How to choose your shelf talker?

POS: SI Retail's data strips & Talkers

A shelf talker is a great in-store marketing tool. It is very effective at driving sales; it is time saving and cheap but how to choose among all the different designs and names of shelf talkers? Which one will be perfect for your needs?

Before continuing you might want to check:

What is a shelf talker and what else do we call them?

What is the role of a shelf talker?

The different type of shelf talkers

  • Custom printed shelf talker: It will usually be made of one material, cardboard or laminated and be entirely custom printed. This is usually provided by brands in a retail environment. These shelf talkers are usually used to promote the brand's campaigns or the benefit of their products. Often they are in the form of shelf wobblers. The best places to purchase these products are probably printing companies but SI Retail can custom make them when large quantities are ordered.

 

  • The shelf wobbler clip: It is a talker hardware clip, which will hold the promotional ticket and enable it to hang down and wobble. There are many different designs available.

 

 

  • Shelf talker data strips are data strips with a grip at the top where you can slide in promotional tickets. It is perfect for shelves with multiple promotions because you do not need to purchase additional clips, which are often lost. You simply slide the ticket in the data strip grip. Moreover, the grip is small and transparent; it is almost invisible and does not clutter your data strip.

 

  • Shelf talker label holders are display hook label holders with a grip at the top to slide promotional tickets. They are the same system as the talker data strips but for display hooks.

 

There are many more types of shelf talker clips on the market, above is only SI Retail's range of shelf talkers. If you still need help to choose the perfect shelf talker, please give us a call; Trish, Diane or Suzanne will be more than happy to advise you. SI Retail can also custom make any shelf talker designs depending on the quantities.

Wed 19th Mar 2014

What is the role of a shelf talker?

POS: SI Retail's data strips & Talkers

A shelf talker is a great in-store marketing tool. It is very effective at driving sales, it is time saving and relatively cheap.

Read full definition here: What is a shelf talker and what else do we call them?

The role of shelf talkers:

  • Introduce new products
  • Introduce improved products
  • Point out promotions
  • Sell slow moving products
  • Promote additional services
  • Raise brand awareness
  • Advertise seasonal products
  • Help customer choose among the brand's products
  • Guide the customer in aisles. For example in the beauty department of a supermarket, a bold "for blond hair" will attract all the people with blond hair to the specific shelf. Shelf talkers help to further divide aisles into subcategories.
  • Advertise certain benefits of a product. Promoting the health benefit of an item or that it is Australian made will attract the right target market.

There are many types of shelf talkers on the market, see SI Retail's range. If you need help to choose the perfect shelf talker, please give us a call; Trish, Dianne, Ellie or Suzanne will be more than happy to advise you. SI Retail can also custom make any shelf talker designs depending on the quantities.

Shelf Talkers Gallery

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Tue 11th Mar 2014

What is a shelf talker?

POS: SI Retail's data strips & Talkers

Definition of a shelf talker:

Shelf talkers are small printed tickets attached to a retail shelf. The word "shelf talker" defines the ticket as well as the clip to hold the ticket and they usually promote a specific product on the shelf. They are designed to attract the customer's attention to a particular product, as well as to guide the customer's through the shelves. Shelf talkers are silent salespeople; they will help move products. With stores cutting staff, shelf talkers are increasingly important in a retail environment. Shelf talkers are usually bright and bold with short text and a call to action. Shelf talkers are used in various type of business such as supermarkets, convenience stores, petrol stations, bookstores, discount and hardware stores. The sign itself normally hangs over the edge of the shelf, making it more easily visible to any shoppers passing by.

Other terms that define a shelf talker

  • Shelf wobbler: It is a shelf talker but the system is different because it enables the ticket to hang down and wobble.
  • Sign holder: This is a very broad term that defines any hardware that will hold signage. Sometimes fit out companies use this term to describe a clip that fits a shelf, (shelf talker grip) but that can also fit other surfaces. Generally, a shelf talker is a small sign holder.

It is a great in-store marketing tool as it is very effective at driving sales; it is time-saving and relatively cheap.

There are many types of shelf talkers on the market, see SI Retail's range. If you need help to choose the perfect shelf talker, please give us a call; Trish, Dianne, Ellie or Suzanne will be more than happy to advise you. SI Retail can also custom make any shelf talker designs depending on the quantities.

Shelf Talkers Gallery

 
  • Use shelf talker to
  • Shelf talkers as bra
  • Shelf talkers can be
  • Shelf talkers used t
  • Shelf talkers can be
  • Display Hook Shelf t
  • Display Hook Shelf t
  • Sometimes shelf talk
  • Shelf Talker used to
  • Shelf talker used to
  • Shelf Talker for a b
  • Shelf talker can emp
Follow Me on Pinterest