In 2006, SI Retail established its own operation in China to provide services in sourcing, manufacturing and shipping under the SI Direct® banner, in order to ensure that the supply chain for their customers was fully controlled from beginning to end.
More recently, SI Retail's operation in China moved to Shanghai, where a fully bonded warehouse will be constructed and is scheduled for completion mid-2013. This move will enable SI Retail to hold more stock on site for their customers, and will also result in more efficient shipments due to the warehouse's centralised location. There will also be a greater ability for product consolidation in China to reduce costs and achieve quicker installation once the products reach the customer's warehouse or stores.
"The main goal of SI Direct is to reduce your costs and achieve the most efficient lead times and quality outcomes for your projects," explains Eugene Quigley, SI Retail's National Business Manager - Key Accounts. "Having our own office in China offers options that not all our competitors are in a position to offer."
In China, SI Retail has a bilingual team of designers, quality controllers, project coordinators, product buyers and logistical planners. The right blend of Australian and Chinese management gives SI Retail the unique ability to completely understand your requirements and correctly convey them throughout the manufacturing and shipping processes.
SI Retail's manufacturing capabilities are extensive, covering all materials used in retail, with many custom creations using a combination of these materials. The SI Retail Business Managers work closely with their clients to manage the project efficiently and to design a suitable logistical plan.
"Our point of difference is the variety of options we can offer to our customers, especially when it comes to custom manufacturing and logistics," continues Quigley. "We can offer an SI Direct solution which enables us to deliver the consignment to their nominated carrier in China or Australia, or even direct to their stores across Australia."
In the past, such names as Lorna Jane, Ray's Outdoors, BCF, Super Cheap Auto and Crest Electronics have used SI Direct to great effect.
See how SI Direct can work for you! Contact SI Retail today by emailing email@example.com or phoning 1800 211 122 to discuss your requirements with one of our Business Managers.