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Wed 18th Jun 2014



International market intelligence, product innovation and a unified business culture are some of the benefits of the relocation of Paul Davie from SI Retail’s Australian Head Office to the Shanghai office.

With more than 10 years experience, in the shop fitting industry, Paul understands what is required to deliver a quality solution. As a project manager he was responsible for numerous successful set-ups. From measurements, floor plans, quoting, product specification, manufacturing to final installation.

He understands the fit out requirements for retail stores and the challenges that go with them.

As State Manager for a shop fitting supply company he gained extensive experience not only leading a team but also the skills required to run a successful retail operation.

Paul will add Australian style, work ethic and customer service to our global offering from Shanghai. Whilst acting as an interface to support communication flow between both offices, he will also be providing market intelligence on the latest international trends.

Being located with the factories provides Paul with a unique opportunity to drive product innovation. SI Retail strives to provide its clients with on-trend and world leading products. We are now positioned to increase this service.

Paul will compliment the existing Shanghai office by adding the Australian element on the ground. A true blending of east meets west. It’s the best of both worlds and now on offer to all of SI Retail’s customers.

Visit for more information about our A to Z fit out services

Visit to purchase shopfitting supplies online

Or, give us a call on 1800 211 122

Mon 26th Aug 2013

Hardware Store Fixtures From China to New Zealand

Hardware Store Fixtures From China to New Zealand

This new concept is all about the outdoors and a trusted company was needed to supply the fixtures.

Super Retail Group fitted out 13 New Fishing Camping Outdoors stores: a new brand and concept in New Zealand.

SI Retail were contracted to supply the metal fittings for these new stores.  "We were chosen due to our existing relationship with Super Retail Group," explains Brendan Dales, SI Retail's National Business Manager for Strategic Accounts, "as we've worked with them on fitting out their Super Cheap Auto, BCF and Ray's Outdoors stores here in Australia.  Our competitive prices out of China also made us an obvious choice."

As well as having a comprehensive range of shopfitting supplies available, SI Retail also has the capabilities to custom create fittings to suit specific requirements.  Dales confirms that, "We provided all the metal work in store.  Some of it was custom created for these specific stores, and some of it was from our range of standard SI Retail items."

The custom created items included:

-       Wire television stands (which were innovatively built for the purposes of shelving, product promotion and digital viewing)

-       Kayak stands

-       Fishing rod holders

-       Mannequins

-       Metal gondolas

-       Certain display hooks

-       Competition boxes

From the standard SI Retail range came

-       Data stripping

-       Garment racks

-       Wall strip and accessories

-       Slotwall accessories

-       Dump bins

-       Shelving

-       Ticket frames

-       Catalogue stands

-       Acrylic signage

-       Shoe shelves

-       Shopping baskets.

From the initial stages of quoting through to placing the order, the process took around eight months. 

"Once the pricing was approved, samples were made and then the client and I flew to China to sign off on the samples at the factory," says Dales.  "This is something that SI Retail does for all major projects, as it gives the customer a better understanding of our whole operation."

Once the items were finalised, it took only a few months before the store rollouts began.  "After sign-off, a forecast was implemented to ensure that we were able to meet the opening dates and then manufacturing commenced," continues Dales.  "We had to ensure that the custom fixtures and the SI standard lines were consolidated in the warehouse to ensure that all stock was being distributed at once, eliminating any potential back orders.  Once the stock arrived, it was a matter of managing the forecast, warehouse and delivery dates to ensure that the goods were at the store on the required fit out date."

One of the major challenges that SI Retail needed to overcome was the inconsistencies in product quantities for each store, which changed dramatically after the first few fit outs took place.  "This was a constant battle until an average order quantity was established," confirms Dales.

The results have been very positive. "All the feedback that we have received has been consistently positive," says Dales.  "The stores are trading well and our ability to supply large rollouts has gained more credibility."

  • FCO New Zealand by SI Retail

  • FCO counter

  • FCO Mannequins by SI Retail

  • Garment Racks by SI Retail

  • Wall Strip and accessories by SI Retail

  • FCO Shelving

  • FCO Shelving

  • FCO Slat Mesh by SI Retail

  • Custom Gondola by SI Retail

  • FCO Hooks by SI Retail

  • Custom Kayak stands by SI Retail


Mon 29th Jul 2013

X-GLOO with New Stabilisation Accessories

  • SI eNEWS

[embedit snippet="ballast-barrel"]

New Water Ballast Barrels Optimize the Stability of the X-GLOO Event Tents

The company Skywalk has developed a new stabilisation system for its X-GLOO Event Tent in addition to the existing ballasting elements: The new Water Ballast Barrels ensure the secure positioning of the inflatable lightweight tent, especially on solid surfaces like asphalt or concrete.
-     It is suitable for all X-GLOO sizes from 4×4 meters to 8×8 meters.
-     The new Water Ballast Barrels have a diameter of 46 cm and hold a maximum of 80 liters of water.
-     Two backflow valves provide the necessary pressure equalization while filling.
-     The ballast barrels can be filled by one person within just a few minutes.
-     Four welded and sewn handles make transport simple for two people.
-     The barrells can also be tipped on their edge and rolled into position.

Up to three barrels can be used on each tube of the X-GLOO. When using one or two barrels per tube, the barrels are connected directly to the grommet on the outside of the tube using a shackle. When using three barrels per tube, the No-rub mat is used as an anchoring point between the tubes and barrels. The number of barrels required depends on the windspeeds at the tent setup location.

A special feature of the new accessories: the water ballast barrels serve as a functional stabilisation element and trendy seating as well! Skywalk has designed a custom cover for the ballast barrels according to the same material and design standards as the X-GLOO premium tents.

,The ballast barrel cover can also be printed with the clients logo", according to Everhard Uphoff, Head of Marketing und Sales of X-GLOO Germany. ,The personalized tents get a new attention-getting accessory in the extraordinary X-GLOO-style".

  • X-GLOO Water Ballast Barrel Cover

  • X-GLOO Water Ballast Barrel Elements

  • X-GLOO Water Ballast Barrel

Check out X-GLOO's range of event tent at

Fri 26th Apr 2013

Choosing a shopfitter for your store layout


Fitting out one store or even a chain of stores across the country can be very complicated. It requires skills such as design, visual merchandising and logistic as well as knowledge in signage, fixture and display products. SI Retail will provide you with custom and generic shop fitting supplies of the best quality and at the lowest price but you might need a shop fitter's help to design the layout and install the fixtures.

Deciding on refitting your store is the easy, but implementing the project is by far the hardest part of the commitment.

The most important decision is choosing the right shopfitter. There is no tried and tested rule to this but initially the retailer should only consider shopftters or shop fitting companies who have a proven track record, ideally in fitting stores in the market the retailer trades in.

The recession hit the domestic house market very badly and many builders have decided that they are now shopfitters as well as house builders but it is unlikely that they will be able to provide the expertise that are required to plan a store and produce the fixtures to the standard that a busy retail environment requires.

Understanding your store and its customers

A shopfitter should be prepared to spend time with the retailer to understand their business and the particular issues that need to be considered when planning a layout. Customer flow is vital to a successful shop fit and category management, product placement and planograms are very important to ensure as many shoppers as possible are drawn to all areas of the store. Having the Newspapers and milk just inside the front door of a convenience store will eliminate the necessity for many time strapped shoppers to 'roam' the store and they will be in and out of the store having spent little more than $1.00.

Shelving heights (wall and gondola bays) also play an important part in this. Too high gondola shelving in a small store can create 'corridors' that blinker the shopper as well as providing an unpleasant shopping environment.

Category management signage on and above the fixtures is important to lead the shopper to the product they are looking for with promotions and special offers being placed on gondola ends to encourage shoppers to buy products they didn't come in for.

Lighting is vital. Many smaller retailers feel that adequate lighting is an unnecessary spends but this can make all the difference to being a successful retailer as the right lighting brings the store and products 'alive'.

Project timeline

The chosen shopfitter should be able to produce professional layouts and design schemes. Some might charge for these but many don't so make sure you establish the 'ground rules' at the beginning. You will also want to see a programme that shows what works will take place and when and how long it will take. Clearly, if it is a trading store, you will want to stay open during the refit so make sure you agree planned moves with the shopfitter to enable him to have the area he requires but also leaves you with the space required to continue to trade.

If it is a new store, make sure that you have a specific agreement of when the works will be completed to ensure that they do not drift on indefinitely.

Choosing fixtures and displays

When choosing the fixtures, it is important that the shopffiter is able to offer or produce a system that is flexible and can be easily added to. It is unlikely that the shelving mix will be right the first time so you will need to be able to access additional items fairly easily. There are many standard metal modular shelving systems available and a good shopfitter will be able to have these painted in a colour to match your scheme and manufacture specific extras to suit particular products you may sell or wish to sell.

Ensure that the shopfitters can also provide quality joinery items such as counters and cash (check out) points. Joinery shopfittings need to be able to take a significant amount of wear & tear and the process of producing them is a completely different process to that of domestic use joinery.

Other elements

Additional items that should be considered and incorporated in the refit are, floor coverings, decoration, air conditioning, refrigeration, shopfronts, external signage, security shutters, security alarms, CCTV and EPOS equipment. Also, don't forget disability access and that the shopfitter understands the laws that ensure the store is disabled compliant.

As you can see, choosing a good shop fitter isn't easy, but, if you want a good job doing it is worth taking the time to make the choice properly.

Check out this link for more info about shopfitters

Top Tips For Choosing the Right Shopfitters For Your Retail Outlet By []Michael K John

Article Source: [] Top Tips For Choosing the Right Shopfitters For Your Retail

Tue 23rd Apr 2013

SI Direct: Solutions to fit out a chain of stores

SI Direct

SI Direct

SI Retail developed the SI Direct business model to provide customised solutions for all your shopfitting requirements from concept through to delivery at the lowest overall cost while ensuring high quality.

Our own office and bond warehouse in China

This is possible because we have established our own office and bond warehouse in China to provide solutions in sourcing, manufacturing and shipping. This ensures the supply chain is fully controlled - from the start of your project through to its completion.

SI Direct eliminated the middleman

SI Direct eliminates the middleman so costs are reduced and quality and risk is better controlled. The main goal of SI Direct is to reduce costs and achieve the most efficient lead times and quality outcomes for your project. SI Direct drives a selection of processes that eliminates waste and allows the most direct route for project management, manufacturing and distribution designed specifically for each business partner.

Communication and information management

In China, we have a bilingual team of designers, quality controllers, project coordinators, product buyers and a logistic team. The right blend of Australian and Chinese management gives us the unique ability to completely understand your requirements and correctly convey them throughout the manufacturing and shipping processes.

Strong relationship with Chinese factories

We have developed strong relationships with several factories so that we can provide endless manufacturing possibilities. We have developed Guanxi with our partner factories. More than just a working relationship, Guanxi is a deeper understanding of each other's needs and wants that goes both way. Guanxi can only be developed through time and trust. Once you have Guanxi with a particular factory your needs and special favours are carried with respect.


How SI Direct works

SI Direct

SI Direct: Shopfitting solutions for retail chain stores

In Australia, our Business Development team will design a plan that suits your individual needs. Once the project has been collated, it goes to our China Coordination Centre and both teams ensure all information is conveyed correctly. Our China Coordination Centre provides feedback to the Australian team on all checkpoints throughout the process. The project is then sent to our partner factories for manufacturing. We then kit products and label pallets in China according to store requirements and we pack containers for efficient unloading. It then gets bulk shipped direct to stores or to the destination of your choice.

Give us a call today on 1300 434 775 to arrange an appointment with one of our SI Direct business managers for a free consultation.

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