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Thu 2nd Feb 2017

TIPS for last minute Valentine's Day Sales

TIPS for last minute Valentine's Day Sales

Out of all the holiday dates, Valentine's Day (similar to Christmas Eve) is one where most shoppers will wait until the very last minute to purchase. This is mainly due to the male population realising the date of the following day and rushing to buy their sweetheart a gift before they suddenly find themselves in the bad books.

Here are some tips to cash in on the rush and make this celebration, a day to fall in love with.

1. Are you selling product relative to Valentine's Day?
Don’t bother creating a Valentine's Day display if your products aren’t ones that will be purchased for this special day. You don’t want to waste time and energy if your store just doesn’t offer any suitable products for this date.

2. Construct a Valentine's Display.
Overall, customers don’t want to have to sift through multiple products to find a gift. They want something easily accessible and will wander to an area that has a beautiful feature display dedicated to satisfying their needs. So make sure you have all of your Valentine's Day products displayed neatly and that this area stands out leading up to the 14th February.

3. Do it for Mr. Lazy!
Some men want everything done for them and don’t want to have to spend any time in preparing their gift (or they are just terrible at preparing gifts). This means, the best way to obtain sales is to make it easy for the customer to not only find the products which suit the occasion, but to ensure your items are packaged in a way that the male customer doesn’t have to do anything after purchasing the item. More commonly, retailers are offering a free gift-wrapping service to entice customers to purchase from their store. By making life easier for your customers during this time, they will remember your store the next time they require a quick and easy gift (without the hassle of worrying about scissors, tapes, bows or wrapping).
4. Be smarter this Valentine's Day and make it too easy.
Everyone hates facing the crowds in a busy retail store. The best way to gain attention from time-conscious customers is to promote a Valentine's Day section right outside your front door, where the customer can purchase their gifts and cards straight away without going into the store, searching all over, only to then face the long waiting lines at the checkouts.

5. Create a grab-and-go gift pack.
Try combining several related products together to form a gift pack. Men will appreciate this as it makes life easier for them and a pre-packaged gift will be chosen over a standalone product any day. Don’t pack all of your expensive items though; everyone has a certain limit in their mind on how much they wish to spend. Make a few packs that vary in price to attract customers from all socio-economic backgrounds and appeal to every gift-giver. Don’t forget to include the additional costs of creating these gift packs. Items such as gift baskets, wrapping, tape, flowers or bows all need to be accounted for and bundled into the price when advertising your gift packs.

6. Be creative.
Prepare your sales staff with some fabulous gift ideas to help consumers who are seeking something more unique or personal for their loved one. They may not know what they want, so think outside of the box with your product offerings to come up with some funky and creative ideas.

7. Stock up!
Ensure you have ordered enough products in the lead up to this occasion and that your shelves are continuously re-stocked. No one wants to sift through a small selection of leftovers.

8. Gift Cards.
As thoughtless as it may seem, some customers will opt for gift cards this Valentine's Day. Make certain you are promoting and offering your gift cards to every customer prior to this occasion. By doing so, you are portraying your store as being very helpful by either triggering the customers’ memory about Valentine's Day or by offering a quick and easy way for the customer to ensure their gift is sorted. This will also enable you to gain market share before they buy a present elsewhere. Whether you obtain that extra sale or not, the customer will remember your thoughtfulness and this will impact on their perception and word of mouth advertising every time they think of your store.

9. Promote your store.
You may have the best Valentine's Day display of any retailers in your area but if no one knows about it then you are unlikely to benefit from such a wonderful display. Send emails to your database, hand out flyers in the centre or advertise on the radio to inform customers that your store is the GO TO place this Valentine's Day.

10. Don’t forget your online customers!
Keep your social media pages up to date by adding beautiful pictures of your Valentine's Day displays and gift ideas. Run a poll or shopping event on Facebook and Twitter (or even promote late night trading prior to Valentine's Day), advertise a promotional campaign (spend a certain amount to receive a free Valentine's Day card, chocolate or teddy bear), otherwise offer handy services (like free gift-wrapping) to entice customers to pick your store over your competitors.

You are only limited by your imagination. So this year, utilise the above tips, show your store some love and capitalise on the potential sales.

Fri 20th Jan 2017

2017 Trends - Wooden Displays

2017 Trends - Wooden Displays

Australia Day is fast approaching and we are very proud to say that we are 100% owned and operated by a wonderful Australian family. This means, our priorities are always focused around YOU (our customer), and how we can utilise our extensive product knowledge to provide YOU with the absolute best service possible.

Did you know that studies have proven, functional and social in-store enhancements directly impact on your bottom line and that new enhancements are more likely to result in consumer loyalty. So what are you waiting for?

Wooden feature walls are this seasons' hottest trend! They are very fashionable and can add an element of sophistication, create a unique product display or just simply, freshen up your store. Compliment your feature wall with our timber hangers and custom-made wooden displays for a beautiful beach theme, guaranteed to attract more customers this Summer!

We have loads of fresh ideas and innovative solutions to optimise your retail environment, so call us today to discuss the many options we have available to quickly and easily create an effective display or special feature wall. Subscribe to our newsletter to keep up-to-date with all of the retail trends this year!


  • Custom Displays

  • Haiti uses custom wooden displays in China

  • Mono store in Hawaii

  • Wooden Feature Walls

  • Fashion store wooden display

  • Many stores are utilising wood for a sophisticated look and feel

  • Creme de la Creme - New store

  • Our custom t-shirt display for Surf, Dive n Ski Australia

  • More custom items we have created for Surf, Dive n Ski Australia




Thu 12th Jan 2017

Stop theft in your store!

Stop theft in your store!

Secure your merchandise!

Shelf or wall hooks are one of the most popular merchandising methods used in retail today. They allow you to display multiple products in a very attractive and neat manner. The only problem is customers can slip products off the hooks too easily. Do you have mechanisms in place to stop thieves before they even strike? Are you constantly looking over your shoulder? Watching every customer as they shop around your store? Worried about what they could take? Now you don't have to! You can secure your merchandise AND retain your high visual merchandising standards.

The best way to protect your hangsell products and prevent potential thieves stealing from your store is with SI Retails' range of professional hook stop locks. Feel at ease with our simple, effective and carefree solution to keep your hangsell products safe and secure during the busy holiday periods.

These nifty little stop locks provide the security you need whilst still allowing customers to look at and feel the product. They are available in 4mm or 6mm, black or red and to suit single or double pronged hooks. They are also so easy to use! Just clip one onto the hook infront of your product and then use the special magnetic key (sold separately) to release the stop lock when a customer wishes to purchase a product. 

SI Retail makes securing your stock simple! Speak to one of our experienced customer service staff today for all of your merchandise security needs!

  • Stop Lock Red

  • Magnet Key to open stop lock

  • Stop Lock Security Lock for Display hook