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Fri 9th Jul 2010

Introducing SI Retail

Southern Imperial was established in 1974 and has been specialising in shopfittings, display and signage solutions for Australia and New Zealand ever since. This year marks a milestone in the company's history as we move away from our previous branding moving forward with a fresh new look, name, website and products. Part of our rebranding stemmed from the need to better service retailers in the way we provide shop solutions.

In keeping with our history, we've kept the SI initials but they now take on a whole new meaning. SI stands for ‘Solutions In', hence our name, Solutions in Retail (SI Retail). We believe that ‘Solutions In' encapsulates our company objectives and allows us to organically convey our sub brands. You will see and hear more about our exciting sub-brands very soon but two of these are online right now - SI Shop and SI Direct.

SI Shop was certainly the catalyst initiative of our new direction. Its purpose is to create an easy way for customers to shop for all their retail solutions online. The SI Direct sub brand strives to provide solutions in sourcing and logistics. With the success of these branding expansions watch this space as we introduce more exciting sub brands and initiatives in the coming months.