Australia Day is fast approaching and we are very proud to say that we are 100% owned and operated by a wonderful Australian family. This means, our priorities are always focused around YOU (our customer), and how we can utilise our extensive product knowledge to provide YOU with the absolute best service possible.
Did you know that studies have proven, functional and social in-store enhancements directly impact on your bottom line and that new enhancements are more likely to result in consumer loyalty. So what are you waiting for?
Wooden feature walls are this seasons' hottest trend! They are very fashionable and can add an element of sophistication, create a unique product display or just simply, freshen up your store. Compliment your feature wall with our timber hangers and custom-made wooden displays for a beautiful beach theme, guaranteed to attract more customers this Summer!
We have loads of fresh ideas and innovative solutions to optimise your retail environment, so call us today to discuss the many options we have available to quickly and easily create an effective display or special feature wall. Subscribe to our newsletter to keep up-to-date with all of the retail trends this year!
Here at SI Retail, we are proud of the fact that we can provide more than just your basic Shopfitting needs. We have the capabilities, knowledge and experience to turn your visions into a reality whether you need custom displays, flooring or full store fitout. We combine this expertise with both our team based in Australia and in China, who work together to make sure your custom product is made using the best equipment on the market, at a rate that is affordable to you.
For many years now, SI Retail has been managing custom projects for our valued customers, based on their individual requirements. Recently, Supercheap Auto came to us with an idea in mind, they provided us with the specifications and we took care of the rest, paying careful attention to every detail along the way.
What started initially as a concept for an automatic entry gate has turned into a reality over just a few short months. Now, we are able to provide the gates to over 80 Supercheap Auto stores throughout Australia, within the next financial year. As this gate is electric, it proves that using the latest designs and technology, SI Retail is able to cater to your every shopfitting needs. As a team, we look forward to opportunities to learn more within the industry and we thrive on taking on diverse projects, which require new capabilities.
Throughout this project, we were able to successfully meet every requirement that our customer specified, at an affordable price and appropriate lead-time. Once the project came to completion, we asked for feedback to ensure we went to every length possible to provide the customer with what they needed and more. Supercheap Auto said they were extremely satisfied with our level of knowledge and expertise on this project, as well as excellent quality of goods and services.
“Overall we are very happy with the entry gate supplied by SI Retail; it’s always good to deal with Beatrice, our Strategic Customer Support Manager at SI so we are extremely likely to complete another project with SI.”
Patrick Turner, Property Services Project Manager at the Super Retail Group.
Here at SI Retail, shopfitting is our passion and it is our aim to provide you with the custom creations you envision with excellent attention to detail. Contact one of our client managers on 1800 211 122 or by email at firstname.lastname@example.org
As we all know, there are loads of different approaches when designing the interior layout of your store. However, there are also many ways that a retailer can employ someone to design your store to help you get sales. Designing your store's interior is much different to how it used to be, with all the digital technology used in shops these days.
When designing your store's interior you need to think about the key things. You want to tell a story of your brand, create amazing experiences for your customers. You want window displays that catch people's eye and draws them in, and you want to use signs to make things clear around your store. You want detail.
In this article, I will be covering all the basics of creating an effective store design that will help you get the customers rolling. You want them browsing more products and heading towards the checkout. The most important thing to know is that from that first moment that someone walks into your store, to the time they decided to buy something (or not buy something), a smart looking design in store will make a massive difference to whether you make a sale with that customer or not.
The Decompression Zone
The decompression zone is the first thing that customers step into when they enter your store. It usually consists of the first five to fifteen feet worth of space. Obviously though, it does depend on how big your store is. This is also the space where your customers make the transition from being in the outside world to their first experience of what you offer in your store. They also use this zone to make judgements of your store. For example, how cheap or expensive your store is, how well coordinated your lighting, fixtures, displays and colours are. As the customers are in the transition mode, they're more likely to miss products, signage or carts that you place there.
To The Right
It's a known fact in the retail community that 90 percent of customers, when entering a store, will turn right unconsciously. The first wall that your customers will see is referred to as a "power wall", and it acts as a high-impact first impression of your merchandise, so be sure you give it extra attention and decide carefully what you choose to display there and how you display it.
You want to grab your customers attention and make them intrigued with the products you choose to display, whether that's your new items or seasonal items, high profit items or high demand items, or whether you'll decide to do a story on your products or create a decorative vignette.
Walking The Path
It's a good idea to have your customers walking a path, although this will vary greatly depending on the size and layout of your store, but you know that your customers want to turn right, so as they do that you want to get them to continue walking through the rest of your store. This will gain maximum exposure of all your products. This doesn't only increase the chances of customers buying your products but it can also be a good way to control the flow of traffic through your store.
Each store has a different way of doing this. Some stores will use a circular path, taking the customer from the right, to the back of the store and then back round to the front. Some will make it easier just by covering the path with a different look or texture on the floor so customers are inclined to follow.
Something else to keep in mind is that you want your path to lead your customers somewhere, which means you need eye-catching and attention-grabbing displays, perhaps, for example, having a display at the end of an aisle.
You've put a lot of effort into properly displaying your products; the last thing you want is for customers to just hurry past them and then limiting the number of products that they'll purchase. The best way to beat this is by creating obstacles. This can be anything that gives customers a visual break and it can be achieved through signs, special displays or seasonal displays.
Merchandise Outposts are effective ways to move customers where you want them. These are special display fixtures featuring products near the end of the aisles or in between aisles that encourage unplanned buying while complementing products on display close by.
However, it's unlikely that you'll have "aisles" in your store, but it's still important to think about how you're going to group products in a way that makes it easy to see what goes well together in a shopper's perception. Remember to keep the most popular products displayed at eye-level. Anything else can be placed lower or higher up.
When you create these obstacles to slow down your customers, you will need to change them every week or regularly enough to keep your customers reacting the same way as they did the first time they saw it.
Are They Comfortable?
A typical customer, especially women, will avoid trying to reach something in an aisle where it's likely that they'll end up brushing another customer's backside or have their backside brushed. This is true even if the customer is really interested in a product. The best way to avoid this problem is to make sure that your aisle, floor and displays allow your customers to have room for personal space while they're browsing your products.
You can also make your store more comfortable by having some comfy seats and benches; it will also influence customers to spend more time in your store. If a shopper is shopping with someone that's not interested in making a purchase or if they have kids, the comfy seats will come in handy and make your customers feel more relaxed. It's also best if you keep the seats facing your products so that customers can browse while sat down, you'll be top on their mind while they're sat there, and you never know... They might see something that they like and want to buy.
Time To Checkout
A good rule for placing your checkout counter(s) and your POS stands is that the checkout should be placed at a natural shopping point in the shopping experience or in the path that you've created.
If you're customers naturally turn right when they enter, and you've managed to get them to go through the circle, you'll realise that the left side of the store, at the front, is the ideal location for your checkout counter. Although, this decision depends on the size and layout of the store, which means you'll need to consider everything before deciding where the most natural point to have the checkout is.
You also want to keep in mind that if you don't have any staff watching the store then it'll be important to keep an eye and see everything from where you're set up.
Below are other tips to keep in mind when designing your checkout counter:
- Have a counter big enough for your customers bags and/or personal belongings
- Create an interesting and/or engaging display on the wall behind
- Encourage impulse or last minute purchases by stocking items that customers love and commonly use/need close by
- Be polite! Ask questions like "Were you able to find everything that you were looking for?" and have signs explaining your exchange and refund policies.
Designing your interior is an ongoing process. You can always be switching up, tweaking, adding or taking away things, which will create a different experience for your customers each time that they shop.
Overall, that's what you want to focus on, the customer journey. You'll want to test it out and change it constantly. Have a walk through yourself and see where your path and obstacles guide you, or get your staff, friends or family to try it and give you honest feedback, whether that is good or bad.
Don't forget! Observe your customers and see what it is that they're drawn to, what they avoid and how they move around the store. Then use that within your design. Keep your eyes and ears open, by doing that you'll be sure to create an environment that is best for you and your customers. http://www.rockinghamdisplayshop.co.uk/latest-news/rds-retail-display-news/how-to-display-for-easter
What are the best points of sale and signage accessories to guide the customer through your store? https://www.sishop.com.au/blog/in-store-signage-guide-customers-through-the-purchase-path