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Fri 31st Jul 2015

In-store Automated Entry Gates for Supercheap Auto by SI Retail

In-store Automated Entry Gates for Supercheap Auto by SI Retail

Here at SI Retail, we are proud of the fact that we can provide more than just your basic Shopfitting needs. We have the capabilities, knowledge and experience to turn your visions into a reality whether you need custom displays, flooring or full store fitout. We combine this expertise with both our team based in Australia and in China, who work together to make sure your custom product is made using the best equipment on the market, at a rate that is affordable to you.


For many years now, SI Retail has been managing custom projects for our valued customers, based on their individual requirements.  Recently, Supercheap Auto came to us with an idea in mind, they provided us with the specifications and we took care of the rest, paying careful attention to every detail along the way.

What started initially as a concept for an automatic entry gate has turned into a reality over just a few short months. Now, we are able to provide the gates to over 80 Supercheap Auto stores throughout Australia, within the next financial year. As this gate is electric, it proves that using the latest designs and technology, SI Retail is able to cater to your every shopfitting needs. As a team, we look forward to opportunities to learn more within the industry and we thrive on taking on diverse projects, which require new capabilities.

Throughout this project, we were able to successfully meet every requirement that our customer specified, at an affordable price and appropriate lead-time. Once the project came to completion, we asked for feedback to ensure we went to every length possible to provide the customer with what they needed and more. Supercheap Auto said they were extremely satisfied with our level of knowledge and expertise on this project, as well as excellent quality of goods and services.

“Overall we are very happy with the entry gate supplied by SI Retail; it’s always good to deal with Beatrice, our Strategic Customer Support Manager at SI so we are extremely likely to complete another project with SI.”

Patrick Turner, Property Services Project Manager at the Super Retail Group.


Here at SI Retail, shopfitting is our passion and it is our aim to provide you with the custom creations you envision with excellent attention to detail. Contact one of our client managers on 1800 211 122 or by email at



Mon 26th Aug 2013

Hardware Store Fixtures From China to New Zealand

Hardware Store Fixtures From China to New Zealand

This new concept is all about the outdoors and a trusted company was needed to supply the fixtures.

Super Retail Group fitted out 13 New Fishing Camping Outdoors stores: a new brand and concept in New Zealand.

SI Retail were contracted to supply the metal fittings for these new stores.  "We were chosen due to our existing relationship with Super Retail Group," explains Brendan Dales, SI Retail's National Business Manager for Strategic Accounts, "as we've worked with them on fitting out their Super Cheap Auto, BCF and Ray's Outdoors stores here in Australia.  Our competitive prices out of China also made us an obvious choice."

As well as having a comprehensive range of shopfitting supplies available, SI Retail also has the capabilities to custom create fittings to suit specific requirements.  Dales confirms that, "We provided all the metal work in store.  Some of it was custom created for these specific stores, and some of it was from our range of standard SI Retail items."

The custom created items included:

-       Wire television stands (which were innovatively built for the purposes of shelving, product promotion and digital viewing)

-       Kayak stands

-       Fishing rod holders

-       Mannequins

-       Metal gondolas

-       Certain display hooks

-       Competition boxes

From the standard SI Retail range came

-       Data stripping

-       Garment racks

-       Wall strip and accessories

-       Slotwall accessories

-       Dump bins

-       Shelving

-       Ticket frames

-       Catalogue stands

-       Acrylic signage

-       Shoe shelves

-       Shopping baskets.

From the initial stages of quoting through to placing the order, the process took around eight months. 

"Once the pricing was approved, samples were made and then the client and I flew to China to sign off on the samples at the factory," says Dales.  "This is something that SI Retail does for all major projects, as it gives the customer a better understanding of our whole operation."

Once the items were finalised, it took only a few months before the store rollouts began.  "After sign-off, a forecast was implemented to ensure that we were able to meet the opening dates and then manufacturing commenced," continues Dales.  "We had to ensure that the custom fixtures and the SI standard lines were consolidated in the warehouse to ensure that all stock was being distributed at once, eliminating any potential back orders.  Once the stock arrived, it was a matter of managing the forecast, warehouse and delivery dates to ensure that the goods were at the store on the required fit out date."

One of the major challenges that SI Retail needed to overcome was the inconsistencies in product quantities for each store, which changed dramatically after the first few fit outs took place.  "This was a constant battle until an average order quantity was established," confirms Dales.

The results have been very positive. "All the feedback that we have received has been consistently positive," says Dales.  "The stores are trading well and our ability to supply large rollouts has gained more credibility."

  • FCO New Zealand by SI Retail

  • FCO counter

  • FCO Mannequins by SI Retail

  • Garment Racks by SI Retail

  • Wall Strip and accessories by SI Retail

  • FCO Shelving

  • FCO Shelving

  • FCO Slat Mesh by SI Retail

  • Custom Gondola by SI Retail

  • FCO Hooks by SI Retail

  • Custom Kayak stands by SI Retail