Quality retail displays equipment might be seen as trivial expenses but they are powerful tools to increase in-store sales. According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008). This article will explain why retail displays are so important to generate sales. Additionally, it will introduce an overview of display solutions and explore ideas surrounding store designs.
Can You Afford to Ignore the Potential of Powerful Retail Displays? By [http://ezinearticles.com/?expert=Joseph_Plosky]Joseph Plosky
Shop and Retail Displays
Can you afford to ignore the potential of powerful retail displays? Do you consider quality retail display equipment a frivolous expense or an absolute necessity?
The answer is an absolute necessity!! Retail display equipment affords you the opportunity to drastically increase sales if used to their fullest potential. According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008)). So in today's competitive retail market, can you really afford to ignore their powerful potential?
Why are Retail Displays Important?
As a small retailer or business you only have limited opportunities to grab your customer's attention - and make them notice and buy from you instead of your competitors.Poor retail displays, cheap equipment and untidy displays can give the wrong first impression to potential customers. And even if you do get the customers through your door because of your reputation or good advertising, it can all be a waste if your shop doesn't meet your customer's expectations.
Busy or overcrowded displays can also put off your customers. But it doesn't have to be all doom and gloom! You can achieve powerful retail displays without having to spend a fortune.
Retail Display Options
There are a huge variety of display options on the market to choose from. From the cheap and nasty to the ridiculously priced, display equipment is varies widely. If you are on a budget, it is a good idea to start with some basic essential retail display products, but don't sacrifice on quality. Depending on your individual shop display requirements remember that display fixtures affect the customer's perception of your product.
A common retail display products are display cabinets. These can be used effectively to merchandise your products. Merchandising is about understanding the way customers shop and you can position your merchandise effectively in display cabinets and display counters to increase sales. Glass display cabinets, counters, trophy cabinets, glass showcases, jewellery cabinets and wall mounted display cabinets cater for all budgets and display requirements.
Display Shelving is an important element in keeping your store organised and presentable. If your shop doesn't have enough shelving or is overcrowded customers won't be able to find what they need. Before ordering shelves for your shop, carefully plan out how much of each type of display element you will need for your products.
Professional, attractive picture and poster displays are a must for all retail environments to enhance your shop or window display Retail graphic displays are an effective way to create brand awareness and promote your product.
So the message is don't skimp on your display budget. They will enhance your products, get customers through the door and increase sales. POD Retail Displays has a huge range of retail display products at very competitive prices.
SI Retail offers a wide range of glass cabinets, display counters and wall or freestanding displays for all budgets and requirements at www.sishop.com.au.
If you need a stylish cabinet to store and display colorful products, check out our glass cabinets.
If you need metal gondolas to create aisles or end bays, check out our infinitely customizable range of metal gondolas.
If you want to create freestanding displays, check out our range of freestanding slotwall displays.
Don't forget to browse through our clearance section for great price on these products.
Display expertise at POD Retail Display Systems [http://www.pod-retail-display-systems.co.uk/]Retail Displays
Article Source: [http://EzineArticles.com/?Can-You-Afford-to-Ignore-the-Potential-of-Powerful-Retail-Displays?&id=2360321] Can You Afford to Ignore the Potential of Powerful Retail Displays?
Visual merchandising is a great tool for retailers to transform shoppers into buyers and to increase their shopping baskets. Given that products are increasingly similar across retailers, it is important to create a total shop experience with a carefully planned and executed visual merchandising strategy. Here are tips to help you create an outstanding display:
Accessibility of products
The products need to be easily accessible and any obstacles must be removed. Think about the morphology of your customers, kid's eyes are at a lower level than adults for example. If your clients are mums, they might come with 3 kids and a pushchair. In this case, don't over crowd your aisles, make it easy for them to go around.
If you want your shop to look spacious, try SI Retail Livewire cable shelving kit. With its uncluttered look, it is perfect for beauticians and hairdressers to promote additional merchandise.
We also offer great products for any small floor space unused in your shop. Our Spinner Slotwall Gondolas are only 460mm wide, they spin and they can be placed wherever you need. Those small gondolas can fill a void in store without impacting on your retail floor space.
Save even more space with our Hanging Displays - Ideal for ceiling space in warehouse and department stores, this signage system helps customers to find their way around your store for a more enjoyable experience.
Displays must grab customer's attention and hold it.Â Your display should tell a story, create an experience. Tie them up into themes; display a big product seller to catch consumer's eyes and then down bellow put higher margin products to encourage impulse purchases.
Product combination is one of the most efficient ways to sell additional products by offering a product or service related to whatever customers are already buying. For example tops are always hung above trousers.
Think about grouping products with prices in mind. Consider putting options for different budgets. A fishing trip display could feature a rod, a set of hooks and a chair. Then, make sure your display is near aisles with related products. Place roof racks for fishing equipment or even sun cream near the fishing trip display. The key is to think of the entire experience.
At SI Retail, we have developed the perfect stand to create amazing displays all year round. Our Slotwall Gondola range is not only stylish and practical but it offers incredible flexibility. You can create a complete shopping experience by hanging tops under a shelf of pants, with shoes displayed on the right, jewellery on the left and your star product on the top of the gondola.
Designing a display is an art. Using colours, shapes, textures and sizes, retailers can attract the customer' s attention; lead his eyes through the display and create resting points on important products. Â Repetition of colors or shapes allows the eyes to move across the display in one direction. Additionally contrast is a good tool to highlight a product, a round item in a square display would stand out. Just make sure that your overall display is balanced. Imagine a line in the middle and try to balance the different colours and sizes of your products on each side of the imaginary line.
View the full range at www.sishop.com.au or call us on 1800 211 122 for a catalogue!
If you need your in-store displays to be well organised but still inviting to your customers, why not try our glass cubing display system?
Glass cubing display systems are an effective way of displaying your products in-store. They're stylish and modern, and can be used as window displays, wall displays or freestanding displays in the middle of your store.
Each cube is 400 mm wide by 400 mm high and each glass cubing kit includes the 5 mm thick glass panels and the alloy connectors. You can choose from our pre-designed kits or you can buy the cubes separately to create a configuration to suit your store.Â The glass panels look neat and smart while the satin chrome connectors (which tighten onto the glass sheets to hold the configuration in place) add to the professional appearance of the display.
SI Retail's glass cubing display systems allow your products to become more visible and also allow you to store multiple items, effectively acting as a display and a storage space in one. These displays look particularly effective when the products on display are arranged by colour or pattern, so linen stores and homeware stores would especially benefit from them.
If requested, SI Retail can also arrange bases and/or tops with lights. Check out www.sishop.com.au to view our configurations and to imagine the difference that these displays would make to your store! Alternatively, give us a call on 1800 211 122 to discuss your requirements with one of our friendly staff.
It's now time to think a little differently in terms of your store displays and promotions for Christmas.
Once shoppers are in your store, you want to ensure that they see everything you have on offer. The best way to do this is to position your products so that they flow logically, and angle your displays in a way that directs your customers to the back of your store. Placing high-demand products at the back will also help to draw customers through the store.
Are there areas that customers tend to gravitate towards or completely avoid? These are the areas you need to pay attention to. Your initial store design may now be somewhat outdated in terms of traffic flow, so it is worth monitoring the store flow.
The combination of lighting and signage can make a big difference in drawing people to your cold spots - those areas with little traffic flow. SI Retail's hanging signage such as poster grips, quad-ramas and tri-ramas work well to draw attention to your âcold spots - but remember to keep demand items in âcold spots' and save the high-profit items for the âhot spots' with high traffic. The products that you want to push the most should always be located in your âhot spots'.
Did you know that roughly 90% of your customers will turn right and walk through your store in a counterclockwise direction? Why not utilise this knowledge when setting up your displays, to ensure that the highest portion of your customers see your featured products? However, don't place your best products right inside the entrance, as customers need a 'decompression zone' to adjust to the environment of your store, and items are often missed when placed in this area.
You also want to make sure that your customers' shopping experience is as comfortable as possible so that they spend more time in the store and, ultimately, spend more money on your products. So ensure that there is easy access to all of your products, and that any inaccessible retail space you may have is used for displays to highlight or showcase your products.
When you think about it, over the last decade technology has put increased pressure on bricks and mortar businesses. But it's not all bad! Technology can have a positive impact on your brand; it can increase your brand exposure when used correctly as well as interact with customers through another channel. When creating a relationship between your physical outlet and website, companies need to ensure their emotional brand connection with the consumer is consistent across both areas.
Technology has changed the way consumers can find your brand and the convenience of online shopping has considerably impacted on consumer buying patterns. Retailers must do everything in their power to utilise both digital channels and in-store displays to attract their customer. Here are some instore tips and tricks that retailers can apply to be distinctive and competitive.
- The right shopfittings instore will make your products and message ‘pop'. Choose clean and crisp displays so your product is clearly visible to your shopper. Acrylic and glass displays are perfect for creating this look instore with the correct combination of lighting.
- Try: Livewire cable displays, glass shelving, cubing display systems, sign holders and brochure holders to improve your current displays.
- Keep your instore look fresh and updated by choosing easy to manouver displays and signage.
- Some shopfittings that do this are: Dump bin display stands, Livewire cable display systems, freestanding slotwall gondolas and ticket frames.
- Can't find a display to suit your product? Custom displays and signage are an ideal way to individualise your brand.
- SI Retail has an extensive network of manufacturers to fulfill customised requirements.
This is what Morris from Webster Holdings had to say about customised signage options from SI Retail:
The custom made acrylic blocks have been great to display a variety of Point of Sale cards, Imagery, Sale signs etc...It is important to us, as a brand to be set apart from other retailers, the acrylic blocks are quite different to other POS holders that are on the market and in addition it's great we have our own personalised logo etched into the blocks, the etching is effective without being over bearing.
- If you have many retail outlets and are looking to refresh all store displays with ease, SI Retail has created SI Direct to do just that. SI Direct allows customers to custom create and have orders shipped direct to store from manufacture
A distinctive brand in-store needs to be translated across all marketing channels. Effective print, online and website design all contribute to creating an emotional attachment for consumers with your brand. Having a consistent brand image across all mediums offers added value to your customers and can lead to increased brand exposure.
To find out more about custom creations, direct shipments and the full product range to enhance your in store displays contact SI Retail on 1800 211 122 or visit www.sishop.com.au.