Fitting out one store or even a chain of stores across the country can be very complicated. It requires skills such as design, visual merchandising and logistic as well as knowledge in signage, fixture and display products. SI Retail will provide you with custom and generic shop fitting supplies of the best quality and at the lowest price but you might need a shop fitter's help to design the layout and install the fixtures.
Deciding on refitting your store is the easy, but implementing the project is by far the hardest part of the commitment.
The most important decision is choosing the right shopfitter. There is no tried and tested rule to this but initially the retailer should only consider shopftters or shop fitting companies who have a proven track record, ideally in fitting stores in the market the retailer trades in.
The recession hit the domestic house market very badly and many builders have decided that they are now shopfitters as well as house builders but it is unlikely that they will be able to provide the expertise that are required to plan a store and produce the fixtures to the standard that a busy retail environment requires.
Understanding your store and its customers
A shopfitter should be prepared to spend time with the retailer to understand their business and the particular issues that need to be considered when planning a layout. Customer flow is vital to a successful shop fit and category management, product placement and planograms are very important to ensure as many shoppers as possible are drawn to all areas of the store. Having the Newspapers and milk just inside the front door of a convenience store will eliminate the necessity for many time strapped shoppers to 'roam' the store and they will be in and out of the store having spent little more than $1.00.
Shelving heights (wall and gondola bays) also play an important part in this. Too high gondola shelving in a small store can create 'corridors' that blinker the shopper as well as providing an unpleasant shopping environment.
Category management signage on and above the fixtures is important to lead the shopper to the product they are looking for with promotions and special offers being placed on gondola ends to encourage shoppers to buy products they didn't come in for.
Lighting is vital. Many smaller retailers feel that adequate lighting is an unnecessary spends but this can make all the difference to being a successful retailer as the right lighting brings the store and products 'alive'.
The chosen shopfitter should be able to produce professional layouts and design schemes. Some might charge for these but many don't so make sure you establish the 'ground rules' at the beginning. You will also want to see a programme that shows what works will take place and when and how long it will take. Clearly, if it is a trading store, you will want to stay open during the refit so make sure you agree planned moves with the shopfitter to enable him to have the area he requires but also leaves you with the space required to continue to trade.
If it is a new store, make sure that you have a specific agreement of when the works will be completed to ensure that they do not drift on indefinitely.
Choosing fixtures and displays
When choosing the fixtures, it is important that the shopffiter is able to offer or produce a system that is flexible and can be easily added to. It is unlikely that the shelving mix will be right the first time so you will need to be able to access additional items fairly easily. There are many standard metal modular shelving systems available and a good shopfitter will be able to have these painted in a colour to match your scheme and manufacture specific extras to suit particular products you may sell or wish to sell.
Ensure that the shopfitters can also provide quality joinery items such as counters and cash (check out) points. Joinery shopfittings need to be able to take a significant amount of wear & tear and the process of producing them is a completely different process to that of domestic use joinery.
Additional items that should be considered and incorporated in the refit are, floor coverings, decoration, air conditioning, refrigeration, shopfronts, external signage, security shutters, security alarms, CCTV and EPOS equipment. Also, don't forget disability access and that the shopfitter understands the laws that ensure the store is disabled compliant.
As you can see, choosing a good shop fitter isn't easy, but, if you want a good job doing it is worth taking the time to make the choice properly.
Check out this link for more info about shopfitters http://adform.com.au/window-displays-revitalise-retail-life/
Top Tips For Choosing the Right Shopfitters For Your Retail Outlet By [http://ezinearticles.com/?expert=Michael_K_John]Michael K John
Article Source: [http://EzineArticles.com/?Top-Tips-For-Choosing-the-Right-Shopfitters-For-Your-Retail-Outlet&id=4285300] Top Tips For Choosing the Right Shopfitters For Your Retail
Quality retail displays equipment might be seen as trivial expenses but they are powerful tools to increase in-store sales. According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008). This article will explain why retail displays are so important to generate sales. Additionally, it will introduce an overview of display solutions and explore ideas surrounding store designs.
Can You Afford to Ignore the Potential of Powerful Retail Displays? By [http://ezinearticles.com/?expert=Joseph_Plosky]Joseph Plosky
Shop and Retail Displays
Can you afford to ignore the potential of powerful retail displays? Do you consider quality retail display equipment a frivolous expense or an absolute necessity?
The answer is an absolute necessity!! Retail display equipment affords you the opportunity to drastically increase sales if used to their fullest potential. According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008)). So in today's competitive retail market, can you really afford to ignore their powerful potential?
Why are Retail Displays Important?
As a small retailer or business you only have limited opportunities to grab your customer's attention - and make them notice and buy from you instead of your competitors.Poor retail displays, cheap equipment and untidy displays can give the wrong first impression to potential customers. And even if you do get the customers through your door because of your reputation or good advertising, it can all be a waste if your shop doesn't meet your customer's expectations.
Busy or overcrowded displays can also put off your customers. But it doesn't have to be all doom and gloom! You can achieve powerful retail displays without having to spend a fortune.
Retail Display Options
There are a huge variety of display options on the market to choose from. From the cheap and nasty to the ridiculously priced, display equipment is varies widely. If you are on a budget, it is a good idea to start with some basic essential retail display products, but don't sacrifice on quality. Depending on your individual shop display requirements remember that display fixtures affect the customer's perception of your product.
A common retail display products are display cabinets. These can be used effectively to merchandise your products. Merchandising is about understanding the way customers shop and you can position your merchandise effectively in display cabinets and display counters to increase sales. Glass display cabinets, counters, trophy cabinets, glass showcases, jewellery cabinets and wall mounted display cabinets cater for all budgets and display requirements.
Display Shelving is an important element in keeping your store organised and presentable. If your shop doesn't have enough shelving or is overcrowded customers won't be able to find what they need. Before ordering shelves for your shop, carefully plan out how much of each type of display element you will need for your products.
Professional, attractive picture and poster displays are a must for all retail environments to enhance your shop or window display Retail graphic displays are an effective way to create brand awareness and promote your product.
So the message is don't skimp on your display budget. They will enhance your products, get customers through the door and increase sales. POD Retail Displays has a huge range of retail display products at very competitive prices.
SI Retail offers a wide range of glass cabinets, display counters and wall or freestanding displays for all budgets and requirements at www.sishop.com.au.
If you need a stylish cabinet to store and display colorful products, check out our glass cabinets.
If you need metal gondolas to create aisles or end bays, check out our infinitely customizable range of metal gondolas.
If you want to create freestanding displays, check out our range of freestanding slotwall displays.
Don't forget to browse through our clearance section for great price on these products.
Display expertise at POD Retail Display Systems [http://www.pod-retail-display-systems.co.uk/]Retail Displays
Article Source: [http://EzineArticles.com/?Can-You-Afford-to-Ignore-the-Potential-of-Powerful-Retail-Displays?&id=2360321] Can You Afford to Ignore the Potential of Powerful Retail Displays?
Whether you need to create freestanding aisles, end bays or wall displays, SI Retail's new Versa Gondolas are infinitely customisable and fit a wide range of accessories and hooks. They are perfect for supermarkets, convenience stores, hardware stores, auto shops or even pharmacies.
The Versa Gondolas are available double sided to create freestanding aisles as well as single sided for end bays or wall displays. They also come in different widths, lengths and heights to fit your available floor space.
You can assemble your gondolas according to your needs. You might select a pegboard wall at the top to display product on hooks and a set of shelves at the bottom to store bulkier items. These gondolas give you the ability to combine different products around a theme to encourage additional sales. You could for example, create a promotional Easter end bay display.
The Versa Gondolas are also available in heavy-duty with bigger, stronger uprights and legs perfect for hardware and auto stores to display heavy products.
SI Retail is a solutions provider so we are highly flexible - depending on the size of the order, we can customise colours or add features to suit your needs.
Key features of SI Retail Versa Gondolas:
- Perfect for supermarket, convenience stores, hardware stores, auto shops and pharmacies
- Infinitely customisable design
- Used as wall, freestanding or end bay displays
- Available single and double sided
- Available in standard and heavy duty
- Choice of pegboard, flat wall or slot wall
- Fit a wide range of slotwall and pegboard accessories and hooks.
- Available in grey but depending on the size of the order, we can customise the gondola to your needs
Do you need to hang heavy-duty products?
SI Retail has developed new display hooks for hardware stores to hang specific products such as shovels, hammers, grinders, sanders, saws and drills.
SI Retail's hardware hooks are strong and stable and they are designed to suit any pegboard, metalboard or slotwall. They also feature a label holder so that your products are easily priced.
These hardware hooks fit perfectly on our new metal gondola range. Our Versa Gondolas are perfect for hardware stores because they are available in Heavy-Duty with bigger, stronger uprights and legs to display heavy products.
SI Retail gondolas are infinitely customisable. They are available in single and double sided and you can choose to include a combination of pegboard, flat wall or slot wall to create your own display. Depending on the size of the order, you can even choose the colour (Standard is grey).
Please don't hesitate to contact our friendly team on 1800 211 122 or at email@example.com and we will find you the perfect solution for your needs.
Visual merchandising is a great tool for retailers to transform shoppers into buyers and to increase their shopping baskets. Given that products are increasingly similar across retailers, it is important to create a total shop experience with a carefully planned and executed visual merchandising strategy. Here are tips to help you create an outstanding display:
Accessibility of products
The products need to be easily accessible and any obstacles must be removed. Think about the morphology of your customers, kid's eyes are at a lower level than adults for example. If your clients are mums, they might come with 3 kids and a pushchair. In this case, don't over crowd your aisles, make it easy for them to go around.
If you want your shop to look spacious, try SI Retail Livewire cable shelving kit. With its uncluttered look, it is perfect for beauticians and hairdressers to promote additional merchandise.
We also offer great products for any small floor space unused in your shop. Our Spinner Slotwall Gondolas are only 460mm wide, they spin and they can be placed wherever you need. Those small gondolas can fill a void in store without impacting on your retail floor space.
Save even more space with our Hanging Displays - Ideal for ceiling space in warehouse and department stores, this signage system helps customers to find their way around your store for a more enjoyable experience.
Displays must grab customer's attention and hold it.Â Your display should tell a story, create an experience. Tie them up into themes; display a big product seller to catch consumer's eyes and then down bellow put higher margin products to encourage impulse purchases.
Product combination is one of the most efficient ways to sell additional products by offering a product or service related to whatever customers are already buying. For example tops are always hung above trousers.
Think about grouping products with prices in mind. Consider putting options for different budgets. A fishing trip display could feature a rod, a set of hooks and a chair. Then, make sure your display is near aisles with related products. Place roof racks for fishing equipment or even sun cream near the fishing trip display. The key is to think of the entire experience.
At SI Retail, we have developed the perfect stand to create amazing displays all year round. Our Slotwall Gondola range is not only stylish and practical but it offers incredible flexibility. You can create a complete shopping experience by hanging tops under a shelf of pants, with shoes displayed on the right, jewellery on the left and your star product on the top of the gondola.
Designing a display is an art. Using colours, shapes, textures and sizes, retailers can attract the customer' s attention; lead his eyes through the display and create resting points on important products. Â Repetition of colors or shapes allows the eyes to move across the display in one direction. Additionally contrast is a good tool to highlight a product, a round item in a square display would stand out. Just make sure that your overall display is balanced. Imagine a line in the middle and try to balance the different colours and sizes of your products on each side of the imaginary line.
View the full range at www.sishop.com.au or call us on 1800 211 122 for a catalogue!