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Wed 26th Mar 2014

2014 shopfitting trends: In-Store Lighting

At EuroShop, particular attention was given to the subject of in-store lighting with more than 240 lighting exhibitors. Lights are essential in-store fixtures. They convey emotions, create the store's atmosphere, highlight products and make it easy for customers to browse through and find their way around the store. What are the in-store lighting trends for 2014? And how to use lighting for best results?

2014 shopfitting trends: Lighting

Diffuse, yellow, ambient lights and LED accent lighting in shelves

Stores have two different kind of lighting: ambient and accent lighting. Ambient lighting is used to describe the general lighting of the store. It sets the atmosphere and guides the customers through the store. Accent lighting focus on a product or shelf.  It highlights a product and makes it look more attractive.

In the past, the focus was on ambient lighting to help customer find what they were looking for but it can make the products look washed out. Increasingly, store managers are using accent lighting to create contrasts. LED is a perfect solution for accent lighting due to their directional light and uniform brightness.


LED Lights:

As energy prices continue to rise, accent lighting comes in handy as it uses less energy than ambient lighting. The new LED light fixture is also a very efficient lighting. A recent Washington Post article reported that LED lamps consume nearly 70% less energy than incandescent lights and last 30 times longer so they cut down on pollution, energy and labour costs.

Moreover, LED lights produce less heat than traditional lighting making them ideal for grocery stores. Another benefit of LED lights is the wide choice of colours available. You can choose a warm or soft white that will produce a yellow hue making your store feel cosy or a bright white that will produce a natural daylight feel.


Types Of Lighting Systems At EuroShop

There are many different kind of lighting systems created for different applications.

Signage Lighting

2014 Shopfitting Trends: LED Lights

LED Cable Display Signage

2014 Shopfitting Trends: LED Lights

LED Signage Lights







Accent & feature display lighting

2014 Shopfitting Trends: Lights

 Accent light on shelving

2014 Shopfitting Trends: Lights

Ceiling Accent Lighting for bigger products








Retail displays with lights on shelves

SI Retail at EuroSHop: The unfinished look










Retail displays with lights in the background

SI Retail at EuroSHop: Fixtures Invisible look2014 Shopfitting Trend: Lighting










Lights in Mannequins

2014 Shopfitting Trends: Lighting









Lighting Tips:

Lighting in retail is all about contrast and focus and it is achieved through a balance of ambient and accent lighting. Zumtobel, a lighting company, researched the subject of "Attention, attractiveness and perception mediated by lighting in retail spaces" and below are some of their findings

  • Don't increase brightness but increase contrast
  • Accent lighting to highlight products
2014 Shopfitting Trends: Lighting

 Create contrast with LED Accent Lighting








  • Diffuse general lighting to create a sense of well being
  • Vertical lighting helps to delimit a space

2014 Shopfitting Trends: Lighting








  • Cool colours such as white seem to make the room appear more spacious
  • Warm colours create an impression of coziness
  • Minimize direct light and reflected glare into the eyes of customers


The future of in-store lighting

In the future, LED lights will track shoppers and send messages to their mobile phones. You have heard of the Ibeacon geolocalisation technology before with brands such as Apple and Macy implementing it in their stores. Phillips has developed this tracking technology in the lighting system; it is being trialled in Europe at the moment. The advantage is that lights are already everywhere in the store so retailers don't need to invest in additional infrastructure to support this new tracking technology. Read more about Technology trends, including Ibeacon. The trend is to use lighting systems as a platform for a wide range of sensors.


SI Retail is a provider of solutions in retail. We have the ability to custom make almost anything, so if you see something that you like and you would like a quote, give us a call on 1800 211 122.

Fri 14th Mar 2014

EuroShop: 2014 Visual Merchandising Trends

SI Retail is a provider of solutions in retail. We don't only sell shopfitting equipment and provide supply chain management services but we are here to drive innovation and success in the retail industry. In order to honour our goal, our sale team, product development manager and general manager attended Euro Shop 2014 in Dusseldorf, Germany to bring you the latest in-store and visual merchandising trends.

Euro Shop is the world's leading retail trade fair, with the biggest international presence, the most comprehensive range of products and services, the highest quality and the largest array of innovations:

- 200,000 square meters of exhibition space

- 2,000 exhibitors from 50 countries

- 100,000 trade visitors from 90 countries of all industries

This blog post is the start of a series around the 2014 trends in visual merchandising. Below are the different trends identified at the Euro Shop that we will explain in more detail, in future posts.

Trends identified:

- Retail shelving and racking with in-built lighting

SI Retail at EuroSHop: LED Shelves Light

Coles and Woolworthds have already installed this technology in their beauty department but it is still very marginal in Australia.

 - Raw timber and industrial finishes

SI Retail at EuroSHop: The unfinished look

- Fixtures: Invisible look

SI Retail at EuroSHop: Fixtures Invisible look

The uprights are hidden or very slim

- Movable fixtures with ceiling and floor tracking

SI Retail at EuroSHop: Movable fixtures

Photo by Dalziel and Pow

This photo is from Shasa store in Los Angeles designed by Dalziel and Pow

- Cardboard Displays

SI Retail at EuroSHop: Cardboard displays

Cardboard displays are versatile and Eco-friendly.

- Printed fabric as picture wall and signage

SI Retail at EuroSHop: Printed fabric as signage

This is not a store but a simple window with a 3D background.

- Innovative Mannequins SI Retail at EuroSHop: Mannequins

Customizable mannequins with interchangeable faces as well as LED lights integrated in them are some of the trends identified.

- Flooring

SI Retail at EuroSHop: Flooring

New flooring colours and materials

SI Retail is a provider of solutions in retail. We have the ability to custom make almost anything, so if you see something that you like and you would like a quote, give us a call on 1800 211 122.