Quality retail displays equipment might be seen as trivial expenses but they are powerful tools to increase in-store sales. According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008). This article will explain why retail displays are so important to generate sales. Additionally, it will introduce an overview of display solutions and explore ideas surrounding store designs.
Can You Afford to Ignore the Potential of Powerful Retail Displays? By [http://ezinearticles.com/?expert=Joseph_Plosky]Joseph Plosky
Shop and Retail Displays
Can you afford to ignore the potential of powerful retail displays? Do you consider quality retail display equipment a frivolous expense or an absolute necessity?
The answer is an absolute necessity!! Retail display equipment affords you the opportunity to drastically increase sales if used to their fullest potential. According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008)). So in today's competitive retail market, can you really afford to ignore their powerful potential?
Why are Retail Displays Important?
As a small retailer or business you only have limited opportunities to grab your customer's attention - and make them notice and buy from you instead of your competitors.Poor retail displays, cheap equipment and untidy displays can give the wrong first impression to potential customers. And even if you do get the customers through your door because of your reputation or good advertising, it can all be a waste if your shop doesn't meet your customer's expectations.
Busy or overcrowded displays can also put off your customers. But it doesn't have to be all doom and gloom! You can achieve powerful retail displays without having to spend a fortune.
Retail Display Options
There are a huge variety of display options on the market to choose from. From the cheap and nasty to the ridiculously priced, display equipment is varies widely. If you are on a budget, it is a good idea to start with some basic essential retail display products, but don't sacrifice on quality. Depending on your individual shop display requirements remember that display fixtures affect the customer's perception of your product.
A common retail display products are display cabinets. These can be used effectively to merchandise your products. Merchandising is about understanding the way customers shop and you can position your merchandise effectively in display cabinets and display counters to increase sales. Glass display cabinets, counters, trophy cabinets, glass showcases, jewellery cabinets and wall mounted display cabinets cater for all budgets and display requirements.
Display Shelving is an important element in keeping your store organised and presentable. If your shop doesn't have enough shelving or is overcrowded customers won't be able to find what they need. Before ordering shelves for your shop, carefully plan out how much of each type of display element you will need for your products.
Professional, attractive picture and poster displays are a must for all retail environments to enhance your shop or window display Retail graphic displays are an effective way to create brand awareness and promote your product.
So the message is don't skimp on your display budget. They will enhance your products, get customers through the door and increase sales. POD Retail Displays has a huge range of retail display products at very competitive prices.
SI Retail offers a wide range of glass cabinets, display counters and wall or freestanding displays for all budgets and requirements at www.sishop.com.au.
If you need a stylish cabinet to store and display colorful products, check out our glass cabinets.
If you need metal gondolas to create aisles or end bays, check out our infinitely customizable range of metal gondolas.
If you want to create freestanding displays, check out our range of freestanding slotwall displays.
Don't forget to browse through our clearance section for great price on these products.
Display expertise at POD Retail Display Systems [http://www.pod-retail-display-systems.co.uk/]Retail Displays
Article Source: [http://EzineArticles.com/?Can-You-Afford-to-Ignore-the-Potential-of-Powerful-Retail-Displays?&id=2360321] Can You Afford to Ignore the Potential of Powerful Retail Displays?
Winter is now upon us, which can mean less shoppers and slower sales in the retail sector. Have you thought about how effective your merchandising displays will be this season? Here are a few ideas to help you increase your sales this winter.
- Ensure you are well stocked. With the first cold snap in winter, you'll sell a lot of your stock, but what happens after that? If you are busy stocking spring items too early, then you could be losing out on sales.
- Show the items in use or group them with complementary items. If you sell clothes, show your customers how to accessorise with the scarves, hats, or gloves you have on offer. If you sell cookware, place a large pot, ladle, soup bowls, soup spoons, and blender together.
- Change the arrangement or position of your displays regularly. Switch which display takes pride of place at the front of your store. You'll have more chance of attracting new customers this way - after all, if they didn't like what they saw last week, why would they like it this week? Mix up the position of your displays to keep it interesting for your regular customers, too, and show them something they may have missed last time.
- Don't underestimate the effectiveness of a theme! Base your displays around a winter theme and remember to have fun with it!Â Quirky, unique window displays can work wonders at catching people's attention. For a full effect, remember to continue the theme throughout your store.
- Incorporate stimulation of the senses. If you sell clothes, encourage your customers to touch and feel the fabrics, so they can see for themselves how soft and warm they are. If you sell cookware, why not ensure your store is filled with light, flavoursome aromas? These subtle suggestions can encourage your customers to make a purchase.
SI Retail has a range of products that can help you with your winter merchandising displays. From garment racks to shelves or freestanding gondolas to dump bins, SI Retail can help you. We can also help with customised products such as mannequins - and our effective signage solutions cover counter sign holders through to hanging signage.
View the full range at www.sishop.com.au or call us on 1800 211 122 for a catalogue!
SI Retail is very pleased to announce the arrival of new melamine shelving for freestanding slotwall gondolas. These shelves have been specifically designed to match the slatwall displays in both colour and size.
Slotwall brackets for melamine shelving are sold separately. To protect your shelving and provide extra stability, using grommets is recommended. You can view the full bracket and accessory range here.
What's so great about this new addition to the SI Retail slotwall range? You can now utilise shelving among an array of slotwall accessories to create a dynamic display. SI Retail's other slotwall accessories include hangrails, straight arms, waterfall arms, crank arms, sign holders, shoe shelves, the HangShelf, acrylic shelves, and a wide range of hooks. Looking for another slotwall accessory that SI Retail currently doesn't stock? Send your feedback to firstname.lastname@example.org.
Boutique stores will be impressed with the Spinner Towers and small 4-Way Star freestanding slatwall gondolas. They are best for displaying smaller products with display hooks, slatwall signage, brochure holders and acrylic shoe shelves. These smaller gondolas can fill a void in store without impacting on your retail floor space.
With a range of slatwall accessories, you can create an impacting in-store display. Change and alter slotwall accessories used on freestanding slotwall gondolas to suit your promotions. Try combining melamine shelving on the freestanding gondolas with slotwall signage above to highlight your merchandise. If you have a special promotion, add additional signage to the top of your Tower, Star and Trapezium gondolas with acrylic sign holders. For more ideas on how to use the slotwall gondolas in your store, visit the SI Retail Facebook page to see photos of the gondolas in action.
While the display hooks for pegboards and metalboards may look almost identical, there is one very big difference. The length of the prong that supports the hook in the board is longer on the pegboard display hook than on the metalboard display hook. The reason for this is that the pegboards are made of a thicker material than the metalboards, so the prongs need to be longer to match the board's thickness.
It is, therefore, imperative to choose the right hooks for the right board, otherwise they won't fit.
Metalboards are not the only boards that are made out of metal. Pegboards can also be made out of metal, which is where the confusion often lies. To avoid choosing the wrong hooks for your board, keep these differences in mind:
- Metalboards are made from a metal sheet about 1mm thick and feature flat âhole-punches'.
- Pegboards are a lot thicker, and the pegboards that are made out of metal have concave holes on one side that spout into convex holes on the other side.
Pegboards go by many different names, including metal pegboards, punch panels, volcano boards and crater boards.