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Tue 8th Apr 2014

Effective In-Store Lighting

Lights are essential in-store fixtures. They convey emotions, create the store's atmosphere, highlight products and make it easy for customers to browse through and find their way around the store.

Stores have two different kind of lighting: ambient and accent lighting. Ambient lighting is used to describe the general lighting of the store. It sets the atmosphere and guides the customers through the store. Accent lighting focus on a product or shelf.  It highlights a product and makes it look more attractive.

Read more about in-store lighting tips here: 2014 shopfitting trends: In-Store Lighting

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Wed 26th Mar 2014

2014 shopfitting trends: In-Store Lighting

At EuroShop, particular attention was given to the subject of in-store lighting with more than 240 lighting exhibitors. Lights are essential in-store fixtures. They convey emotions, create the store's atmosphere, highlight products and make it easy for customers to browse through and find their way around the store. What are the in-store lighting trends for 2014? And how to use lighting for best results?

2014 shopfitting trends: Lighting

Diffuse, yellow, ambient lights and LED accent lighting in shelves

Stores have two different kind of lighting: ambient and accent lighting. Ambient lighting is used to describe the general lighting of the store. It sets the atmosphere and guides the customers through the store. Accent lighting focus on a product or shelf.  It highlights a product and makes it look more attractive.

In the past, the focus was on ambient lighting to help customer find what they were looking for but it can make the products look washed out. Increasingly, store managers are using accent lighting to create contrasts. LED is a perfect solution for accent lighting due to their directional light and uniform brightness.

 

LED Lights:

As energy prices continue to rise, accent lighting comes in handy as it uses less energy than ambient lighting. The new LED light fixture is also a very efficient lighting. A recent Washington Post article reported that LED lamps consume nearly 70% less energy than incandescent lights and last 30 times longer so they cut down on pollution, energy and labour costs.

Moreover, LED lights produce less heat than traditional lighting making them ideal for grocery stores. Another benefit of LED lights is the wide choice of colours available. You can choose a warm or soft white that will produce a yellow hue making your store feel cosy or a bright white that will produce a natural daylight feel.

 

Types Of Lighting Systems At EuroShop

There are many different kind of lighting systems created for different applications.

Signage Lighting

2014 Shopfitting Trends: LED Lights

LED Cable Display Signage

2014 Shopfitting Trends: LED Lights

LED Signage Lights

 

 

 

 

 

 

Accent & feature display lighting

2014 Shopfitting Trends: Lights

 Accent light on shelving

2014 Shopfitting Trends: Lights

Ceiling Accent Lighting for bigger products

 

 

 

 

 

 

 

Retail displays with lights on shelves

SI Retail at EuroSHop: The unfinished look

 

 

 

 

 

 

 

 

 

Retail displays with lights in the background

SI Retail at EuroSHop: Fixtures Invisible look2014 Shopfitting Trend: Lighting

 

 

 

 

 

 

 

 

 

Lights in Mannequins

2014 Shopfitting Trends: Lighting

 

 

 

 

 

 

 

 

Lighting Tips:

Lighting in retail is all about contrast and focus and it is achieved through a balance of ambient and accent lighting. Zumtobel, a lighting company, researched the subject of "Attention, attractiveness and perception mediated by lighting in retail spaces" and below are some of their findings

  • Don't increase brightness but increase contrast
  • Accent lighting to highlight products
2014 Shopfitting Trends: Lighting

 Create contrast with LED Accent Lighting

 

 

 

 

 

 

 

  • Diffuse general lighting to create a sense of well being
  • Vertical lighting helps to delimit a space

2014 Shopfitting Trends: Lighting

 

 

 

 

 

 

 

  • Cool colours such as white seem to make the room appear more spacious
  • Warm colours create an impression of coziness
  • Minimize direct light and reflected glare into the eyes of customers

 

The future of in-store lighting

In the future, LED lights will track shoppers and send messages to their mobile phones. You have heard of the Ibeacon geolocalisation technology before with brands such as Apple and Macy implementing it in their stores. Phillips has developed this tracking technology in the lighting system; it is being trialled in Europe at the moment. The advantage is that lights are already everywhere in the store so retailers don't need to invest in additional infrastructure to support this new tracking technology. Read more about Technology trends, including Ibeacon. The trend is to use lighting systems as a platform for a wide range of sensors.

 

SI Retail is a provider of solutions in retail. We have the ability to custom make almost anything, so if you see something that you like and you would like a quote, give us a call on 1800 211 122.

Wed 14th Dec 2011

Handy Hints to Increase Your Sales this Christmas #3: Proper Signage

As mentioned in our previous article, the combination of lighting and signage can make a big difference in drawing your customers to the ‘cold spots' in your store and encouraging them to inspect all of your products.

So, how can you be sure that your ticketing and signage is having the desired effect? The key points to remember are that effective ticketing and signage is always easy to read, contains a simple message, and is well placed in relation to the associated display.

Wherever possible, tickets should always be positioned at eye level so that they are not overlooked. SI Retail's range of ticket frames is especially suited to this purpose. The fixed ticket frames stand at either 150 mm or 300 mm and can be placed on shelves (as can our acrylic sign holders, which come in various sizes). The telescopic ticket frames are a great floor signage option, as they come with an adjustable stem that stands from 300 mm to 500 mm.

Care needs to be taken, though, to ensure that your ticketing and signage never blocks your product displays. Using magnetic ticket frames and hanging ticket frames will help to ensure that your signs are still at eye level without obscuring the products they are advertising.

The size of the ticket that you use should also be consistent with the size of the display. For example, if you have a bulk display, you should have a larger ticket. Our acrylic sign holders come in varying sizes, from A7 up to A3, and can help you to achieve this consistency.

Don't clutter your store: remember, ‘less is more'! Cluttered stores can be a big ‘turn-off' for customers, so avoid the urge to put all of your stock on display. Instead, only put some of your stock out and incorporate signs into the display to advise customers of the other styles, colours, and sizes that may be available. Again, our acrylic sign holders are perfect for this job, as are our sign holders with sign clamps.

Make sure that all items in your store are clearly marked with a price, and don't forget to draw attention to your ‘impulse items' by placing them in a convenient, eye-catching position (such as at the end of an aisle or on the counter) and signing them appropriately.

Research has shown that most people don't like seeing cash registers when they enter a store because it reminds them that they are spending money. So disguise your cash register by transforming your counter into its own display by using multi-rack counter display stands and counter ticket frames.