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Thu 3rd Apr 2014

How to choose your shelf talker?

POS: SI Retail's data strips & Talkers

A shelf talker is a great in-store marketing tool. It is very effective at driving sales; it is time saving and cheap but how to choose among all the different designs and names of shelf talkers? Which one will be perfect for your needs?

Before continuing you might want to check:

What is a shelf talker and what else do we call them?

What is the role of a shelf talker?

The different type of shelf talkers

  • Custom printed shelf talker: It will usually be made of one material, cardboard or laminated and be entirely custom printed. This is usually provided by brands in a retail environment. These shelf talkers are usually used to promote the brand's campaigns or the benefit of their products. Often they are in the form of shelf wobblers. The best places to purchase these products are probably printing companies but SI Retail can custom make them when large quantities are ordered.

 

  • The shelf wobbler clip: It is a talker hardware clip, which will hold the promotional ticket and enable it to hang down and wobble. There are many different designs available.

 

 

  • Shelf talker data strips are data strips with a grip at the top where you can slide in promotional tickets. It is perfect for shelves with multiple promotions because you do not need to purchase additional clips, which are often lost. You simply slide the ticket in the data strip grip. Moreover, the grip is small and transparent; it is almost invisible and does not clutter your data strip.

 

  • Shelf talker label holders are display hook label holders with a grip at the top to slide promotional tickets. They are the same system as the talker data strips but for display hooks.

 

There are many more types of shelf talker clips on the market, above is only SI Retail's range of shelf talkers. If you still need help to choose the perfect shelf talker, please give us a call; Trish, Diane or Suzanne will be more than happy to advise you. SI Retail can also custom make any shelf talker designs depending on the quantities.

Wed 19th Mar 2014

What is the role of a shelf talker?

POS: SI Retail's data strips & Talkers

A shelf talker is a great in-store marketing tool. It is very effective at driving sales, it is time saving and relatively cheap.

Read full definition here: What is a shelf talker and what else do we call them?

The role of shelf talkers:

  • Introduce new products
  • Introduce improved products
  • Point out promotions
  • Sell slow moving products
  • Promote additional services
  • Raise brand awareness
  • Advertise seasonal products
  • Help customer choose among the brand's products
  • Guide the customer in aisles. For example in the beauty department of a supermarket, a bold "for blond hair" will attract all the people with blond hair to the specific shelf. Shelf talkers help to further divide aisles into subcategories.
  • Advertise certain benefits of a product. Promoting the health benefit of an item or that it is Australian made will attract the right target market.

There are many types of shelf talkers on the market, see SI Retail's range. If you need help to choose the perfect shelf talker, please give us a call; Trish, Dianne, Ellie or Suzanne will be more than happy to advise you. SI Retail can also custom make any shelf talker designs depending on the quantities.

Shelf Talkers Gallery

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Tue 11th Mar 2014

What is a shelf talker?

POS: SI Retail's data strips & Talkers

Definition of a shelf talker:

Shelf talkers are small printed tickets attached to a retail shelf. The word "shelf talker" defines the ticket as well as the clip to hold the ticket and they usually promote a specific product on the shelf. They are designed to attract the customer's attention to a particular product, as well as to guide the customer's through the shelves. Shelf talkers are silent salespeople; they will help move products. With stores cutting staff, shelf talkers are increasingly important in a retail environment. Shelf talkers are usually bright and bold with short text and a call to action. Shelf talkers are used in various type of business such as supermarkets, convenience stores, petrol stations, bookstores, discount and hardware stores. The sign itself normally hangs over the edge of the shelf, making it more easily visible to any shoppers passing by.

Other terms that define a shelf talker

  • Shelf wobbler: It is a shelf talker but the system is different because it enables the ticket to hang down and wobble.
  • Sign holder: This is a very broad term that defines any hardware that will hold signage. Sometimes fit out companies use this term to describe a clip that fits a shelf, (shelf talker grip) but that can also fit other surfaces. Generally, a shelf talker is a small sign holder.

It is a great in-store marketing tool as it is very effective at driving sales; it is time-saving and relatively cheap.

There are many types of shelf talkers on the market, see SI Retail's range. If you need help to choose the perfect shelf talker, please give us a call; Trish, Dianne, Ellie or Suzanne will be more than happy to advise you. SI Retail can also custom make any shelf talker designs depending on the quantities.

Shelf Talkers Gallery

 
  • Use shelf talker to
  • Shelf talkers as bra
  • Shelf talkers can be
  • Shelf talkers used t
  • Shelf talkers can be
  • Display Hook Shelf t
  • Display Hook Shelf t
  • Sometimes shelf talk
  • Shelf Talker used to
  • Shelf talker used to
  • Shelf Talker for a b
  • Shelf talker can emp
Follow Me on Pinterest
 

Wed 25th Sep 2013

In-store Signage Guide Customers Through the Purchase Path

Graph by McKinsey & Company representing a circular path to purchase

Graph by McKinsey & Company representing a circular path to purchase.

The purchase process is not a simple linear path anymore. Gwen Morrison, CEO of The Store, thinks that technology has changed the path to purchase. "It used to be that the path to purchase was linear," she said. "A retailer would build brand affinity, followed by a call-to-action, which would trigger the consumer to put the product into the shopping cart and go. Now, with all of the digital tools at the consumer's disposal, the path to purchase is more of a circular one."

A recent article at INC.com outlined the phases that customers go through when making a purchase. It identified 5 steps:

1. Recognition of needs

2. Evaluation of options

3. Resolution of concerns

4. Decision and implementation

5. Changes over time

The process starts with the recognition phase. People identify a problem, assess it and decide whether they can or want to do something about it.  Then the evaluation phase starts. This is where people select the criterias for their purchase. What is most important and what brand is more likely to fulfill those conditions? This leads to the resolution phase where trust is key. Potential customers are going to weigh the risk of this purchase. If they feel the purchase is worth it, they will go on to the decision and implementation phase. Finally, the after purchase phase is where the customers will assess their experiences and this will impact future buying decisions.

You can use signage to help direct the consumer through the purchase path.

1. Recognition of needs

During the recognition phase, your business needs to attract potential customer's attention. The role of this sign is to interrupt people's normal behaviour and introduce new thoughts. It needs to be surprising, with a simple message. A board, end signs and banner flags are a great way to take full advantage of the recognition phase.

2 Evaluation of options

Each phase builds on the last one. Considering that the previous signage did its job properly, we now need to build on that first interest and offer more information. Your store window, for example, is a creative way to let customers know the colour and style of your range of products. It could also be an A1 poster highlighting promotions or showcasing a lifestyle.

3 Resolution of concerns

This is where you need to provide all the information that could cause doubts in the customer's mind. This kind of signage is usually placed all around the store to add information on a specific product or display.

Things such as data strips, talker data strips, shelf talkers, hanging signs and sign holders are the best way to provide necessary information for the decision making process.

4 Decision and implementation

This is where you can add Point of Sale that will drive impulse sales. Things such as clip strips are a great way to sell complementary items. Counter displays near the check out works well too.

5 Changes over time

This is where the consumer builds expectations based on the experience they just had that will inform future purchase decisions. Add something unexpected to your final offer such as a promotional flyer, a product sample or just a sincere smile.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Maya Angelou

This in my opinion is the best marketing quote. It does not matter how loud or bright you are, if you don't trigger emotional reactions, people won't remember you. Signage is important but the story that it tells is even more. Read more about Retail Storytelling here.

Contact us TODAY on 1800 211 122 or at info@siretail.com.au for CUSTOM DESIGNS or go to www.sishop.com.au for a wide range of standard signage.

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Mon 4th Mar 2013

Retail Display Information

boating fishing and camping

Boating Fishing and Camping

Quality retail displays equipment might be seen as trivial expenses but they are powerful tools to increase in-store sales. According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008).  This article will explain why retail displays are so important to generate sales. Additionally, it will introduce an overview of display solutions and explore ideas surrounding store designs.

 

Can You Afford to Ignore the Potential of Powerful Retail Displays? By [http://ezinearticles.com/?expert=Joseph_Plosky]Joseph Plosky

Shop and Retail Displays

Can you afford to ignore the potential of powerful retail displays?  Do you consider quality retail display equipment a frivolous expense or an absolute necessity?

The answer is an absolute necessity!! Retail display equipment affords you the opportunity to drastically increase sales if used to their fullest potential.  According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008)).  So in today's competitive retail market, can you really afford to ignore their powerful potential?

Why are Retail Displays Important?

As a small retailer or business you only have limited opportunities to grab your customer's attention - and make them notice and buy from you instead of your competitors.Poor retail displays, cheap equipment and untidy displays can give the wrong first impression to potential customers.  And even if you do get the customers through your door because of your reputation or good advertising, it can all be a waste if your shop doesn't meet your customer's expectations.

Busy or overcrowded displays can also put off your customers. But it doesn't have to be all doom and gloom! You can achieve powerful retail displays without having to spend a fortune.

Retail Display Options

There are a huge variety of display options on the market to choose from.  From the cheap and nasty to the ridiculously priced, display equipment is varies widely.  If you are on a budget, it is a good idea to start with some basic essential retail display products, but don't sacrifice on quality.  Depending on your individual shop display requirements remember that display fixtures affect the customer's perception of your product.

A common retail display products are display cabinets.  These can be used effectively to merchandise your products.   Merchandising is about understanding the way customers shop and you can position your merchandise effectively in display cabinets and display counters to increase sales.  Glass display cabinets, counters, trophy cabinets, glass showcases, jewellery cabinets and wall mounted display cabinets cater for all budgets and display requirements.

Display Shelving is an important element in keeping your store organised and presentable. If your shop doesn't have enough shelving or is overcrowded customers won't be able to find what they need. Before ordering shelves for your shop, carefully plan out how much of each type of display element you will need for your products.

Professional, attractive picture and poster displays are a must for all retail environments to enhance your shop or window display Retail graphic displays are an effective way to create brand awareness and promote your product.

So the message is don't skimp on your display budget.  They will enhance your products, get customers through the door and increase sales.  POD Retail Displays has a huge range of retail display products at very competitive prices.

Joe Plosky

 

SI Retail offers a wide range of glass cabinets, display counters and wall or freestanding displays for all budgets and requirements at www.sishop.com.au.

If you need a stylish cabinet to store and display colorful products, check out our glass cabinets.

If you need metal gondolas to create aisles or end bays, check out our infinitely customizable range of metal gondolas.

If you want to create freestanding displays, check out our range of freestanding slotwall displays.

Don't forget to browse through our clearance section for great price on these products.

 

Display expertise at POD Retail Display Systems [http://www.pod-retail-display-systems.co.uk/]Retail Displays

Article Source: [http://EzineArticles.com/?Can-You-Afford-to-Ignore-the-Potential-of-Powerful-Retail-Displays?&id=2360321] Can You Afford to Ignore the Potential of Powerful Retail Displays?

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