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Tue 10th Feb 2015

SI Retail's February Sale - Store Supplies

SI Retail's February Sale - Store Supplies

Over 200 store products, up to 70% off for a limited time only.

We have selected a wide range of quality store products covering all your in-store needs in terms of signage, displays and fixtures. All these products are on sale so you can improve your store merchandising at low cost for the New Year. This offer is available only in February so don’t miss out and visit www.sishop.com.au/specials/sale-products now.

Every week we will feature different types of products from slot wall gondolas to ticket frames and data strips so don’t miss out and visit SI Shop regularly.  

 

Week 1 Sale – Brochure Holders – Slotwall Gondolas – counter displays

Display a combination of products on shelves and hooks with the stylish slot wall gondolas.  UP TO 60% OFF

Display multiple booklets with our range of brochure holder displays, ideal for hotels, travel agencies, newsagencies and real restates. UP TO 55% OFF

We also have a great deal on our spinner display, which is perfect to display small items such as jewellery, key rings and stickers

 

Week 2 sale – Display hooks – Data Strips

Various point of sale accessories are also on sale at up to 70% off so you can display pricing and product information clearly and cheaply.

 

READ: WHAT IS THE ROLE OF A SHELF TALKER

 

We have also selected various display hooks, which are on average 50% off:

 

We will add products featured on week 3 and 4 of February soon with the direct link to the product pages for easy browsing and shopping.

Wed 19th Nov 2014

Road Tech Marine by SI Retail: In Search Of Adventure

Road Tech Marine by SI Retail: In Search Of Adventure

Client: Road Tech Marine

Location: Underwood, QLD

Fit Out: SI Retail

 

SI Retail and Electus Distribution have had a strong partnership for many years so when the latter launched new retail brand Road Tech Marine, SI Retail was the obvious choice for the new store fitout. 

Road Tech Marine is positioned in a niche market; they supply parts and accessories for travellers who regularly hit the road or the water in search of adventure. 

It offers thousands of products making them the go to retailer in this retail segment. The store displays a large portion of their range in-store and the rest is available through catalogues and online. 

The main challenge for the store layout was to be able to display a wide range of accessories while keeping it simple with a clean look. The aisles are wide and the gondolas light grey to add a sense of space. They also use colours to signal main categories so they avoid cluttering the store with signage.

"The strength and flexibility of SI Retail’s metal work such as the gondolas allowed versatility and flow in our floor plans, which then became reality, says Mark Rogers, Merchandising and Technical Manager at Road Tech Marine

SI Retail’s range of displays is the key factor for Road Tech Marine to present a shopping experience to the consumer and not just a store", says Mark Rogers. 

SI Retail provides all the metal gondolas, garment racks, hooks and data strips, shopping baskets, wall strips, counter and customised displays.  

“SI Retail’s product range and our account manager, Daniela have been instrumental in the fitout and look of all Road Tech Marine stores throughout Australia", says Rogers. 


Check out the article published in the FAD, Fitout, Architecture and Design Magazine

  • Road Tech Marine Fit Out by SI Retail

  • Road Tech Marine fit out by SI Retail

  • Road Tech Marine metal gondolas by SI Retail

  • Road Tech Marine fixtures by SI Retail

  • Road Tech Marine Underwood store by SI Retail

  • Road Tech Marine Underwood Store by SI Retail

 

Fri 17th Oct 2014

Shopfitting Term: What is a pegboard?

Shopfitting Term: What is a pegboard?

Pegboard is a brand name, which is used to describe perforated storage boards.  Perforated storage boards are pre-drilled with evenly spaced holes. The holes are used to accept pegs or hooks to support various items, such as merchandise in a retail store and even tools in a workshop. 

 

A Pegboard sheet is usually up to 5mm thick; with 3mm holes perforated 25mm apart.  The finishes can vary depending on the retailer’s requirements; wood, cardboard, metal or laminated with different colours.

Pegboard is an innovative and low cost way to display merchandise on previously unused wall space in retail. Pegboards are most often used to display small to medium items.

Pegboard is perfect for factories, offices, retail spaces, workshops, garages, kitchens, tradeshows and more.

Pegboard is made out of a thick sheet in comparison to a metal board so it requires display hooks with a longer pin length. 

 

Metal board is another type of perforated storage board, which is usually thinner and holds different type of display hooks. Though, you can purchase pegboard adaptors for your metal board hooks so they fit peg and volcano boards.

Volcano Board is again another perforated storage board product that is usually made of metal and the holes are concaved. They fit similar hooks than the pegboard.

Slotwall is a different type of board, which does not have holes but instead slats. You can purchase display hooks especially designed for slotwalls but all pegboard and volcano board hooks will fit slotwalls. Only metal boards require a different display hook design. 

 

In summary, Pegboard hooks are the most versatile display hooks on the market:

  • Pegboard hooks fit Pegboard, Volcano board and Slotwall and they will also fit metal boards with a pegboard adaptor.  
  • Metal Board hooks fit metal boards 
  • Slotwall hooks fit Slotwalls

SI Retail offers a wide range of pegboard / Volcano display hook options, although we do not sell the pegboard itself:

 

You can purchase display hooks for Pegboard, Slotwall, Metal board, but also Corrugated wall, Grid wire and Cross bar hooks easily on SI Retail’s new website at www.sishop.com.au

 

Mon 29th Sep 2014

Best Pop Up Store Concepts | Gallery

Pop-up stores offer great flexibility and can be used for a lot of different purposes. It is not a new phenomenon any more but a proven marketing channel. Pop-up is a simple, low-cost and low-commitment way to get in front of customers and try out new things.

Learn everything about pop up stores here: Pop-up Store 101

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SI Retail can source most displays and fixtures directly through their office in China. Are you looking for something specific? What other fit out products do you need for your store? Let us know and we will do our best to source or manufacture it, so give us a call today on 1800 211 122 or send us an email at info@siretail.com.  

Tue 23rd Sep 2014

Pop Up Stores 101

Pop Up Stores 101

Photo by Normann Copenhagen

Pop-up stores have become a must for retailers of all sizes. They offer great flexibility and can be used for a lot of different purposes. It is not a new phenomenon any more but a proven marketing channel. Pop-up is a simple, low-cost and low-commitment way to get in front of customers and try out new things.

 

What is a pop-up store?

A pop-up is a store that appears within a very short time.  It opens with fanfare, is often well promoted via traditional and social media and then seems to close just as suddenly as it opened.

 

How do pop-up stores work?

Pop-up stores create mystery, curiosity and a sense of urgency. They generate excitement and entertainment by popping up at unexpected location and by using unusual fit-out, bold graphics, special guests and activities.

Pop up takes all sorts of forms; a bus, a digital wall, a tent or a section built in a department store.  

 

Who uses pop-up stores?

The industry leading the way is fashion, some are start up companies and others are established labels.

E-commerce retailers are also using pop up stores to increase loyalty and trust with their customers.

Big brands such as Nike and Samsung design pop-up stores to raise brand awareness. They do not push sales but instead experience through events, activities, competitions and workshops.

 

Where are pop up stores?

Pop-up stores enable you to be where your customers are. It is a great tool for retailers selling seasonal products or to sell products at a location that your customers visit seasonally. I have recently read an example of a good pop-up store execution in Retail Consultant

Roots Canada, for example which sells casual garments saw an opportunity to reach some of their customers on their way to a holiday in the country. They set up a pop up store at the popular burger joint Weber’s on Highway 11, a busy route to cottage country. As this is a seasonal rite of passage, pop up store is the perfect selling tool.

Pop-up stores are also perfect to test a location before setting up a brick and mortar shop. For new retailers, a pop-up store is a low-risk way to try out a physical store presence.  

 

When are pop up stores used?

They usually pop up during holidays such as Christmas, Halloween. They follow seasons, celebrations or customer’s behaviours. Pop ups are temporary stores that last anywhere from one day to three months. They can be a one off activity or a recurring annual event.   Some are built in a mobile format so they can travel to various locations.  

 

Why are pop up stores used?

A small business owner might use a pop-up store to test their business model, try a location or research their target market and product mix before launching.
 

An established, larger retailer will be more strategic. They will use pop-up to build customer awareness, offer promotions, or undertake research into their locations and demographics.

 

They are great for brands to test the water before setting up a permanent store or to test a new concept, product or design. Brands, retailers, and agencies tend to build pop ups for two reasons, says Ilona Taillade, co-founder and CCO of BrandSpots, In Inside retail.

Firstly, pop ups are a tool to provide feedback and an opportunity to get to know the consumer. Secondly, pop ups are a testing spot to find out what works and what doesn’t, says Ilona.

They also provide great PR; because of their temporary aspects they are considered news.

Finally, they are a great way to attract a different target market and to revive the loyalty of existing customer. They keep the interest and spark alive.

 

More resources

Pop UP shops Melbourne is published as an on-line forum for sharing exciting news and popular views around the global phenomenon of pop up sales (otherwise known as pop up retail) and temporary installations.

 

Check ou the best pop-up store concepts here

 

SI Retail can source most displays and fixtures directly through their office in China. Are you looking for something specific? What other fit out products do you need for your store? Let us know and we will do our best to source or manufacture it, so give us a call today on 1800 211 122 or send us an email at info@siretail.com.  

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