It's now time to think a little differently in terms of your store displays and promotions for Christmas.
Once shoppers are in your store, you want to ensure that they see everything you have on offer. The best way to do this is to position your products so that they flow logically, and angle your displays in a way that directs your customers to the back of your store. Placing high-demand products at the back will also help to draw customers through the store.
Are there areas that customers tend to gravitate towards or completely avoid? These are the areas you need to pay attention to. Your initial store design may now be somewhat outdated in terms of traffic flow, so it is worth monitoring the store flow.
The combination of lighting and signage can make a big difference in drawing people to your cold spots - those areas with little traffic flow. SI Retail's hanging signage such as poster grips, quad-ramas and tri-ramas work well to draw attention to your âcold spots - but remember to keep demand items in âcold spots' and save the high-profit items for the âhot spots' with high traffic. The products that you want to push the most should always be located in your âhot spots'.
Did you know that roughly 90% of your customers will turn right and walk through your store in a counterclockwise direction? Why not utilise this knowledge when setting up your displays, to ensure that the highest portion of your customers see your featured products? However, don't place your best products right inside the entrance, as customers need a 'decompression zone' to adjust to the environment of your store, and items are often missed when placed in this area.
You also want to make sure that your customers' shopping experience is as comfortable as possible so that they spend more time in the store and, ultimately, spend more money on your products. So ensure that there is easy access to all of your products, and that any inaccessible retail space you may have is used for displays to highlight or showcase your products.
Pull-up banner stands from SI Retail are the perfect promotional signage option. Popularly seen at trade shows and exhibitions, banner stands are also ideal for shopping centres, retail stores, events and showrooms.
SI Retail can custom print your banners for you, and by using their existing artwork templates you can be assured that your images will fit onto the banners exactly as you want them to.Â SI Retail's custom made banners are printed at 600 x 600 dpi on 210 gsm polypropylene, which is pre-laminated to prevent the edges from curling.
Promotional signage companies who do their own printing can purchase the banner stand kits on their own, which include the base, pole and a carry bag.
Banner stand bases are available in Standard and Deluxe styles. Both are easily erected, stand around 2 m tall and come in widths of either 850 mm or 1200 mm. When packed away, these banner systems are compact, portable and weigh in at just over 6 kgs.
To find out more about banner stands, contact SI Retail on 1800 211 122 or visit www.sishop.com.au to order online.
Outdoor advertising is vital for road facing outlets and stores with front acreage. FlyBanners are a popular outdoor banner that is commonly used throughout Australia to enhance brand awareness and flag down passers by. SI Retail not only offers a range of banner sizes and styles, they also have unique offerings:
- Make a new banner for your existing pole display no matter where it was purchased
- Take customisation to the next level by adding your own branded label to the flag
In need of a new printed banner for your existing flying banner? SI Retail can easily create a new template to suit your specifications and have a custom printed flag to you 2 weeks after artwork approval. There are no minimum print orders required.
SI Retail also offers custom label printing for the side of your FlyBanner to distinguish your brand from the rest. This is an optional extra that can be used to prevent theft of generic message feather and teardrop banners as well as make a point of difference for your brand.
The printed banner market is highly competitive and finding the right supplier can be a hassle for many brands. So how do you decide between product offerings?
- Ask what material is being used, the finish and the process. Is it screen or digital printing etc
- Ask about what you get for your dollar. Does the price include a set up fee for printing, do you get all the hardware and are any bases included?
SI Retail can easily answer these questions. SI Retail uses Polyester UV Stabilised material for their FlyBanners, which is suitable for outdoor usage and increases the product's longevity. The printing processes used include: Screen Printing, Digital Printing and Dye Sublimation. Dye Sublimation is a heat transfer printing technique. You can be guaranteed of the quality of outdoor flags SI Retail provides.
When purchasing a FlyBanner, SI Retail offers their customised feather and teardrop banners with both a spike base, 4 prong surface base and water bag with carry case. SI Retail's option gives you the choice to use your banner on a hard surface or in the ground. The carry case makes it easy for transportation to any location to promote your brand. Why not try a feather or teardrop FlyBanner from SI Retail to improve your outdoor advertising?