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Tue 4th Feb 2014

The Cable Display System: Signage & Shop Decoration for offices & retail stores

Si Retail Live Wire Cable Display System - Ceiling to Floor

Si Retail Live Wire Cable Display System - Ceiling to Floor

The Live Wire cable display system is an economical, fashionable and versatile signage system. It is perfect for stores and offices as you can change posters, listings, photos and documents in an instant. Its invisible look enables you to create stunning picture wall that you can refresh as often as you want. The cable display system is an investment that delivers for years, as it is forever interchangeable.

SI Retail's cable display system in offices:

- Create a branded wall in your boardroom or meeting room to highlight your brand and company's culture.
- Display historical photos in the stairwell of the company's office
- Use the cable system to display important information such as employee's certificates or patents.
- Create a company's notice board or news board as you can change the documents as often as you need very easily.
- Use the cable system as a stunning divider wall. It enables you to divide an office space in a very creative way.

SI Retail's cable display system in retail stores

- Use the Cable display system behind the counter to advertise things such as warranty and return policy.
- Advertise your promotions at the entry of your store.
- Create a stunning picture wall. Set the mood of the season with the wire system. You can change the photos as often as you want so it is a very economic way to keep your store fresh and interesting. You can attract customers in your store by changing regularly the photos of the wall to reflect a different theme.

 

SI Retail's cable display system in a Doctor's office

- Use the cable system to decorate your medical center. Use it to display certificates in the doctor's office and be creative in the waiting room.

SI Retail's cable display system in Real Estate Agencies

- The Real Estate industry is probably the one taking advantage the most of the cable system as they use it to display their current house and land offers in their store windows.

SI Retail's cable display system in Travel Agencies

- The cable system is a must for travel agencies as they rely on beautiful photos that inspire and trigger emotions to sell holidays. This signage system enables you to create stunning displays of your current promotions and destinations. It can also be used to decorate your agency with seasonal travel pictures.

SI Retail's cable display System for Insurance Agencies or Banks

- Feature your services with the cable system. It is always a little tricky to advertise services to customers outside of a brochure. The cable system will help you introduce new services to your customers while they are waiting.

SI Retail's cable display system for showrooms

- This is a great system for showrooms, as you might not always have your physical products on-site. Car retailers for example use it to display other models on A1 acrylic sign holders.

SI Retail's cable display system for Bars, Restaurants and Cafes

- Use it to decorate the walls of your restaurant with ever changing artworks and photos.
- Display your menu in a very creative way at the entry of your restaurant.

The cable system is the perfect signage system for every industries and every type of spaces, offices, agencies, retail stores and showrooms because they are cheap and versatile. Feature important documents or create stunning wall displays.

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Wed 16th Oct 2013

Retail Display 101: Tips for effective Point of Purchase Displays

Retail Display by Walmart Corporate

Retail Display by Walmart Corporate

Christmas is coming soon and every retailer wants to take advantage of the holiday season. The good news is, you can optimise your store to increase sales because, According to a 2012 research by POPAI, 76% of buying decisions are made in-store.

The second piece of good news is that there is way more you can do rather than just reducing prices. Several researches revealed that retail displays are far more effective at increasing sales than price reduction.

THE RESEARCH

A study from OgilvyAction shows that out of the 29% of US shoppers that bought from categories of products they didn't plan to purchase:

- 24% were influenced by displays
- 18% were influenced by in-store demonstrations
- 17% were influenced by price promotions

Prices will always be an important factor to drive impulse buying but this research also indicates that retail displays and other store-promotions without a price reduction work very well too.

The study from POPAI analysed 7 million shopper interactions with major grocery chains. It highlighted which store displays are more effective at driving engagement:

- Floor stands such as freestanding display and dump bins 51%
- End caps 35%
- Power Wings / Side Kicks 3%

TIPS FOR CREATING AN EFFECTIVE RETAIL DISPLAY

DISPLAY BASICS

- Be aware of stock volume
- The promotional display needs to survive several hours without refilling it
- Keep the display full
- Change the product regularly
- Positioned it on a high volume traffic area of the store
- Focus on one specific category and one product type only (one brand and style of t-shirt but several colours)
- Must have proper signage
- Ensure it is safe
- Ensure your team know the products on display

DISPLAY DESIGN

BIG, COLOURFUL, SIMPLE and DIFFERENT

A research by POPAI shows that the design of a POP display is very important in driving sales. "The focus by many retailers on achieving uniformity of display in-store is potentially damaging - turning displays into just another standardised fixture". "The research clearly shows that if the same approach is applied too often, you no longer achieve impact," says Martin Kingdom, general director of PAPAI UK & Ireland

Create a theme

- Use colour to set the mood
- Use signage to tell the story

Create a focal point

- Where exactly do you want people to look?
- Then, where will the eyes travel?

Design a plan for your display layout and draw it on paper

- Arrange store display based on colour and form
- Create vertical and, or horizontal blocks

Create balance

- Dark colors appear heavier than light ones
- Add dark and big item at the bottom
- Add light items at the top

Add lighting

- Do not light the display from the top as it create shadows
- Light slightly from the side and at the front
- Light the display from more than one angle if possible

Make it different

- Use colour contrast
- Place the display in an unusual position in the store
- Use popular brands to attract shoppers

 
Similar readings
Increasing Shelf Efficiency In Your Retail Store
https://www.sishop.com.au/blog/increasing-shelf-efficiency-in-your-retail-store/
In-store Signage Guide Customers Through the Purchase Path
https://www.sishop.com.au/blog/in-store-signage-guide-customers-through-the-purchase-path/
 
 
References
http://www.marketingcharts.com/wp/direct/3-in-4-grocery-purchase-decisions-being-made-in-store-22094/
http://www.retailsafari.com.au/wp-content/uploads/2013/09/POPAI-what-makes-a-point-of-sale-display-effective.pdf
http://adage.com/article/news/store-displays-effective-price-cuts/132767/
http://www.inspire.ca/articles/displays.htm
 
 
Thu 3rd Oct 2013

Adjustable Ticket Frame Holder

Adjustable Ticket Frame Holder

This new adjustable sign frame stand fits a wide range of dump bins and other mesh products and can be used with any POS ticket frame.

The sign holder stand is adjustable in length. The upper part of the pole slides up to give you an extra 20cm. This Point of sale sign holder is perfect for displaying prices, promotions and additional information and it fit any kind of retailers from supermarkets to hardware stores. This cheap and flexible sign stand is perfect for the coming Christmas holiday.

BUY ADJUSTABLE  TICKET FRAME HOLDER

Wed 25th Sep 2013

In-store Signage Guide Customers Through the Purchase Path

Graph by McKinsey & Company representing a circular path to purchase

Graph by McKinsey & Company representing a circular path to purchase.

The purchase process is not a simple linear path anymore. Gwen Morrison, CEO of The Store, thinks that technology has changed the path to purchase. "It used to be that the path to purchase was linear," she said. "A retailer would build brand affinity, followed by a call-to-action, which would trigger the consumer to put the product into the shopping cart and go. Now, with all of the digital tools at the consumer's disposal, the path to purchase is more of a circular one."

A recent article at INC.com outlined the phases that customers go through when making a purchase. It identified 5 steps:

1. Recognition of needs

2. Evaluation of options

3. Resolution of concerns

4. Decision and implementation

5. Changes over time

The process starts with the recognition phase. People identify a problem, assess it and decide whether they can or want to do something about it.  Then the evaluation phase starts. This is where people select the criterias for their purchase. What is most important and what brand is more likely to fulfill those conditions? This leads to the resolution phase where trust is key. Potential customers are going to weigh the risk of this purchase. If they feel the purchase is worth it, they will go on to the decision and implementation phase. Finally, the after purchase phase is where the customers will assess their experiences and this will impact future buying decisions.

You can use signage to help direct the consumer through the purchase path.

1. Recognition of needs

During the recognition phase, your business needs to attract potential customer's attention. The role of this sign is to interrupt people's normal behaviour and introduce new thoughts. It needs to be surprising, with a simple message. A board, end signs and banner flags are a great way to take full advantage of the recognition phase.

2 Evaluation of options

Each phase builds on the last one. Considering that the previous signage did its job properly, we now need to build on that first interest and offer more information. Your store window, for example, is a creative way to let customers know the colour and style of your range of products. It could also be an A1 poster highlighting promotions or showcasing a lifestyle.

3 Resolution of concerns

This is where you need to provide all the information that could cause doubts in the customer's mind. This kind of signage is usually placed all around the store to add information on a specific product or display.

Things such as data strips, talker data strips, shelf talkers, hanging signs and sign holders are the best way to provide necessary information for the decision making process.

4 Decision and implementation

This is where you can add Point of Sale that will drive impulse sales. Things such as clip strips are a great way to sell complementary items. Counter displays near the check out works well too.

5 Changes over time

This is where the consumer builds expectations based on the experience they just had that will inform future purchase decisions. Add something unexpected to your final offer such as a promotional flyer, a product sample or just a sincere smile.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Maya Angelou

This in my opinion is the best marketing quote. It does not matter how loud or bright you are, if you don't trigger emotional reactions, people won't remember you. Signage is important but the story that it tells is even more. Read more about Retail Storytelling here.

Contact us TODAY on 1800 211 122 or at info@siretail.com.au for CUSTOM DESIGNS or go to www.sishop.com.au for a wide range of standard signage.

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Tue 4th Jun 2013

How to prepare stores for promotional sales?

SI Retail's Signage and Displays for promotional sales

SI Retail's Signage and Displays for promotional sales

The end of the financial year is nearly here! It is a really busy time for many businesses. It is not only a time in preparing for taxes and stock-take but it is also an occasion to turn old stock into dollars in the till before the year's end. This is a guide to help you prepare for end of year promotional sales, what products you'll discount and how you can promote them.

Organising your stock

First things first, you'll need to analyse your stock to decide which products will be on sale and at what price. According to Russall Zimmerman from the Australian Retailers Association: "There's no sense in carrying stock over and having a cash-flow problem and paying tax on it."

You want to get rid of the slow sellers so don't hide them in the corner, put them out there where every customer can see them. In fact you might even want to remove some items from the new collection to fit the products you want to sell.

Displaying your products

In order to sell your slow moving products, you need to emphasize the limited time bargain, OR you need to add value by displaying them on a high quality stand. For example, if you were a cosmetic shop, you would put your discounted brushes in the dump bin and your perfumes on sale on a glass shelving display.

Dump bins are an effective way to advertise your greatest discounts and your common, basic products while freestanding displays are better for smaller discounts and products of high value.

According to U.S. studies by the Russell R. Muller Retail Hardware Research Foundation sales increase by 43% when you place products in a Dump Bin.

How to get the most out of your dump bin?

- Position the dump bin in a high traffic area but make sure it does not clutter the shop as it will discourage people from browsing through.
- Position the dump bin in a high traffic area but make sure it does not clutter the shop as it will discourage people from browsing through.
- The display should focus on one category of products.
- Don't try to tidy up the bin it is meant to look like it has been dumped here for a one-time deal.

Dump bins and freestanding displays come in different sizes to take advantage of all your retail floor space, filling small voids without cluttering the store.

Check out SI Retail's extensive range of freestanding Slot Walls and Dump Bins

Price offer

Your price offer must be strong enough to compel, but reasonable enough to keep your return on investment high.

- Make your sales short but intense, 10% off is not an incentive.
- It is more effective to spread your discount from 20% to 50% than 30% to 40%.
- If you have some old or damaged items, you might want to consider 75% off regular retail. You will probably be losing money, but you'll turn dead inventory into cash and you'll be able to use this cash to buy better selling items.

Don't forget that promotional sales can:

- Push existing customers to purchase
- Attract new customers
- Draw customers from competitors
- Get current customers to buy differently
- Stimulate business during slow periods

Signage

Type of signage

There is all kind of signage out there adapted for different purposes, displays and in different colours and sizes.

You could put A Frames, fly banners or End-Sign flags at the front of your store to attract customers. Then, as they walk in you can use a Bulletin Sign Holder to explain the different promotions available. To point out where your promotions are located in the store, you can use hanging signs.  For additional information on the products, this can be displayed in ticket frames, they range all the way from magnetic to telescopic and suit any surfaces. Finally you can use stylish Acrylic Sign Holders to place on counters.

Pre-printed tickets are also a great way to save money and time. SI Retail's Pre-printed tickets cover the "% Off" and "Under $" ranges, as well as specialty tickets, such as "Clearance", "Prices Slashed", "Was/Now", "Reduced", "1/2 Price", "Sale", and many more!

Sign tips

- Simple language sells better, for example "½ price" might sell better than "50% off".
- Add a border to your signs; according to a study by the Pennsylvania College of Optometry, adding a border enables the reader to understand it 26 % faster. SI Retail's ticket frames provide a border for your sign and they are available in different colours

Simple ways to promote sales that you might not think about

In-store

- Have employees mention promotions to customers
- A tag on your employees' shirts that says "Ask me about our promotions"

Telephone:

- Have employees mention the promotion to callers
- Change your answering machine message to mention the promotion

SI Retail can help you with all your shop fitting requirements so why not give us a call on 1800 211 122 to discuss how we can help you.  Alternatively, you can visit www.sishop.com.au to shop online. If our stock standard colours don't match your visual identity, don't worry!  We will happily custom-create to suit your needs for large quantities.

   - HURRY HUGE SALE (Until June 30th):  Dump Bins

   - HURRY HUGE SALE (Until June 30th): Ticket Frames

   - HURRY HUGE SALE (EVERYTHING HAS TO GO): Pre-printed Tickets

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