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Fri 26th Apr 2013

Choosing a shopfitter for your store layout

Shopfitter

Fitting out one store or even a chain of stores across the country can be very complicated. It requires skills such as design, visual merchandising and logistic as well as knowledge in signage, fixture and display products. SI Retail will provide you with custom and generic shop fitting supplies of the best quality and at the lowest price but you might need a shop fitter's help to design the layout and install the fixtures.

Deciding on refitting your store is the easy, but implementing the project is by far the hardest part of the commitment.

The most important decision is choosing the right shopfitter. There is no tried and tested rule to this but initially the retailer should only consider shopftters or shop fitting companies who have a proven track record, ideally in fitting stores in the market the retailer trades in.

The recession hit the domestic house market very badly and many builders have decided that they are now shopfitters as well as house builders but it is unlikely that they will be able to provide the expertise that are required to plan a store and produce the fixtures to the standard that a busy retail environment requires.

Understanding your store and its customers

A shopfitter should be prepared to spend time with the retailer to understand their business and the particular issues that need to be considered when planning a layout. Customer flow is vital to a successful shop fit and category management, product placement and planograms are very important to ensure as many shoppers as possible are drawn to all areas of the store. Having the Newspapers and milk just inside the front door of a convenience store will eliminate the necessity for many time strapped shoppers to 'roam' the store and they will be in and out of the store having spent little more than $1.00.

Shelving heights (wall and gondola bays) also play an important part in this. Too high gondola shelving in a small store can create 'corridors' that blinker the shopper as well as providing an unpleasant shopping environment.

Category management signage on and above the fixtures is important to lead the shopper to the product they are looking for with promotions and special offers being placed on gondola ends to encourage shoppers to buy products they didn't come in for.

Lighting is vital. Many smaller retailers feel that adequate lighting is an unnecessary spends but this can make all the difference to being a successful retailer as the right lighting brings the store and products 'alive'.

Project timeline

The chosen shopfitter should be able to produce professional layouts and design schemes. Some might charge for these but many don't so make sure you establish the 'ground rules' at the beginning. You will also want to see a programme that shows what works will take place and when and how long it will take. Clearly, if it is a trading store, you will want to stay open during the refit so make sure you agree planned moves with the shopfitter to enable him to have the area he requires but also leaves you with the space required to continue to trade.

If it is a new store, make sure that you have a specific agreement of when the works will be completed to ensure that they do not drift on indefinitely.

Choosing fixtures and displays

When choosing the fixtures, it is important that the shopffiter is able to offer or produce a system that is flexible and can be easily added to. It is unlikely that the shelving mix will be right the first time so you will need to be able to access additional items fairly easily. There are many standard metal modular shelving systems available and a good shopfitter will be able to have these painted in a colour to match your scheme and manufacture specific extras to suit particular products you may sell or wish to sell.

Ensure that the shopfitters can also provide quality joinery items such as counters and cash (check out) points. Joinery shopfittings need to be able to take a significant amount of wear & tear and the process of producing them is a completely different process to that of domestic use joinery.

Other elements

Additional items that should be considered and incorporated in the refit are, floor coverings, decoration, air conditioning, refrigeration, shopfronts, external signage, security shutters, security alarms, CCTV and EPOS equipment. Also, don't forget disability access and that the shopfitter understands the laws that ensure the store is disabled compliant.

As you can see, choosing a good shop fitter isn't easy, but, if you want a good job doing it is worth taking the time to make the choice properly.

Check out this link for more info about shopfitters http://adform.com.au/window-displays-revitalise-retail-life/

Top Tips For Choosing the Right Shopfitters For Your Retail Outlet By [http://ezinearticles.com/?expert=Michael_K_John]Michael K John

Article Source: [http://EzineArticles.com/?Top-Tips-For-Choosing-the-Right-Shopfitters-For-Your-Retail-Outlet&id=4285300] Top Tips For Choosing the Right Shopfitters For Your Retail

Fri 5th Apr 2013

TIPS: How to fit out a store?

Lorna Jane store

Lorna Jane store

If planned and carried out efficiently, modernising your retail space with new, modern shopfittings will generate a buzz about your store, boost sales and even attract new customers. Bellow, are tips to help you refurnishing your store.

How To Carry Out Fast and Effective Shop Refitting By Andrew Mulrine

If you have an existing retail premises, or you are planning to take over premises that are unused, you may want to carry out extensive refitting. After all, if you are taking over existing premises, you will want to stamp your own brand and identity on the location, so customers know that this is your shop.

If you already run a shop, you may want to carry out refitting to change the layout, and stop things getting dull. A look that worked several years ago may need updating to keep your shop competitive. Refitting the premises can give your store a new lease of life.

However, it can be a big job, so there are a few steps you should go through to make sure your store-refitting project is carried out quickly and efficiently.

 

Give customers notice

Refitting the premises can take a lot of time. Even if it is a fairly minor job, you will probably have to shut your premises for a few days. So make sure your customers have plenty of notice. Perhaps have a sale to reduce the stock you have to store during the refit.

Get the customers talking about the new look your store is going to have and you may be able to get new business from the refit.


Make the reopening an event

When the refit is complete, hype it up. Perhaps host a special reopening night, to show off the new look. Again, you can reduce prices during this event, to encourage people to come to the store and see what you have to offer.


Research your contractors

It is important that you know and trust the company carrying out the refit. Research them thoroughly, make sure they have carried out similar work in the past and contact some of their clients so you can find out about the sort of service they offer.

Also, discuss your ideas for the refit with them, to make sure that your vision is brought to life.


Plan storage

While your store is being refitted, your stock has to go somewhere. Make sure you can store it safely and cheaply, as this will make sure the refitting goes much faster.


Stay on budget

If you have a successful pre-refit sale, you may think you can carry out more ambitious plans, but you should resist this temptation.

Work out a budget early on in the project and make sure you stick to it. This will encourage you to be disciplined during the refit and stick to deadlines.

By following these tips, you can give your premises a brand new look and get customers talking about your business.Haldane have a experience refitting team, who have transformed businesses across the UK. Visit [http://www.haldaneuk.com]www.haldaneuk.com to find out more about their professional refitting service.

Article Source: How To Carry Out Fast and Effective Shop Refitting


So, before refurnishing your store:

  • Give your customers notice
  • Involve your customers
  • Make the reopening an event
  • Research your contractors
  • Plan your storage, it can save you time and money in the future
  • Stick to your budget

 

Browse through our range of shopfitting signage at www.sishop.com.au or call us on 1300 434 775 for custom products.

Mon 4th Mar 2013

Retail Display Information

boating fishing and camping

Boating Fishing and Camping

Quality retail displays equipment might be seen as trivial expenses but they are powerful tools to increase in-store sales. According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008).  This article will explain why retail displays are so important to generate sales. Additionally, it will introduce an overview of display solutions and explore ideas surrounding store designs.

 

Can You Afford to Ignore the Potential of Powerful Retail Displays? By [http://ezinearticles.com/?expert=Joseph_Plosky]Joseph Plosky

Shop and Retail Displays

Can you afford to ignore the potential of powerful retail displays?  Do you consider quality retail display equipment a frivolous expense or an absolute necessity?

The answer is an absolute necessity!! Retail display equipment affords you the opportunity to drastically increase sales if used to their fullest potential.  According to the studies carried out at the University of Minnesota, Retail Display Fixtures Can Affect Consumer Perceptions Of Products (ScienceDaily (Oct. 17, 2008)).  So in today's competitive retail market, can you really afford to ignore their powerful potential?

Why are Retail Displays Important?

As a small retailer or business you only have limited opportunities to grab your customer's attention - and make them notice and buy from you instead of your competitors.Poor retail displays, cheap equipment and untidy displays can give the wrong first impression to potential customers.  And even if you do get the customers through your door because of your reputation or good advertising, it can all be a waste if your shop doesn't meet your customer's expectations.

Busy or overcrowded displays can also put off your customers. But it doesn't have to be all doom and gloom! You can achieve powerful retail displays without having to spend a fortune.

Retail Display Options

There are a huge variety of display options on the market to choose from.  From the cheap and nasty to the ridiculously priced, display equipment is varies widely.  If you are on a budget, it is a good idea to start with some basic essential retail display products, but don't sacrifice on quality.  Depending on your individual shop display requirements remember that display fixtures affect the customer's perception of your product.

A common retail display products are display cabinets.  These can be used effectively to merchandise your products.   Merchandising is about understanding the way customers shop and you can position your merchandise effectively in display cabinets and display counters to increase sales.  Glass display cabinets, counters, trophy cabinets, glass showcases, jewellery cabinets and wall mounted display cabinets cater for all budgets and display requirements.

Display Shelving is an important element in keeping your store organised and presentable. If your shop doesn't have enough shelving or is overcrowded customers won't be able to find what they need. Before ordering shelves for your shop, carefully plan out how much of each type of display element you will need for your products.

Professional, attractive picture and poster displays are a must for all retail environments to enhance your shop or window display Retail graphic displays are an effective way to create brand awareness and promote your product.

So the message is don't skimp on your display budget.  They will enhance your products, get customers through the door and increase sales.  POD Retail Displays has a huge range of retail display products at very competitive prices.

Joe Plosky

 

SI Retail offers a wide range of glass cabinets, display counters and wall or freestanding displays for all budgets and requirements at www.sishop.com.au.

If you need a stylish cabinet to store and display colorful products, check out our glass cabinets.

If you need metal gondolas to create aisles or end bays, check out our infinitely customizable range of metal gondolas.

If you want to create freestanding displays, check out our range of freestanding slotwall displays.

Don't forget to browse through our clearance section for great price on these products.

 

Display expertise at POD Retail Display Systems [http://www.pod-retail-display-systems.co.uk/]Retail Displays

Article Source: [http://EzineArticles.com/?Can-You-Afford-to-Ignore-the-Potential-of-Powerful-Retail-Displays?&id=2360321] Can You Afford to Ignore the Potential of Powerful Retail Displays?

Thu 13th Dec 2012

The art of merchandising

Fishing display

Fishing Camping Outdoor New Zealand

Visual merchandising is a great tool for retailers to transform shoppers into buyers and to increase their shopping baskets. Given that products are increasingly similar across retailers, it is important to create a total shop experience with a carefully planned and executed visual merchandising strategy. Here are tips to help you create an outstanding display:

Accessibility of products

The products need to be easily accessible and any obstacles must be removed. Think about the morphology of your customers, kid's eyes are at a lower level than adults for example. If your clients are mums, they might come with 3 kids and a pushchair. In this case, don't over crowd your aisles, make it easy for them to go around.

If you want your shop to look spacious, try SI Retail Livewire cable shelving kit. With its uncluttered look, it is perfect for beauticians and hairdressers to promote additional merchandise.

We also offer great products for any small floor space unused in your shop. Our Spinner Slotwall Gondolas are only 460mm wide, they spin and they can be placed wherever you need. Those small gondolas can fill a void in store without impacting on your retail floor space.

Save even more space with our Hanging Displays - Ideal for ceiling space in warehouse and department stores, this signage system helps customers to find their way around your store for a more enjoyable experience.

Grabbing attention

Displays must grab customer's attention and hold it.  Your display should tell a story, create an experience. Tie them up into themes; display a big product seller to catch consumer's eyes and then down bellow put higher margin products to encourage impulse purchases.

Product combination

Product combination is one of the most efficient ways to sell additional products by offering a product or service related to whatever customers are already buying. For example tops are always hung above trousers.

Think about grouping products with prices in mind. Consider putting options for different budgets. A fishing trip display could feature a rod, a set of hooks and a chair. Then, make sure your display is near aisles with related products. Place roof racks for fishing equipment or even sun cream near the fishing trip display. The key is to think of the entire experience.

At SI Retail, we have developed the perfect stand to create amazing displays all year round. Our Slotwall Gondola range is not only stylish and practical but it offers incredible flexibility. You can create a complete shopping experience by hanging tops under a shelf of pants, with shoes displayed on the right, jewellery on the left and your star product on the top of the gondola.

Display design

Designing a display is an art. Using colours, shapes, textures and sizes, retailers can attract the customer' s attention; lead his eyes through the display and create resting points on important products.  Repetition of colors or shapes allows the eyes to move across the display in one direction. Additionally contrast is a good tool to highlight a product, a round item in a square display would stand out.  Just make sure that your overall display is balanced. Imagine a line in the middle and try to balance the different colours and sizes of your products on each side of the imaginary line.

View the full range at www.sishop.com.au or call us on 1800 211 122 for a catalogue!

Tue 22nd May 2012

Helpful Advice for Increasing Sales this Winter

Winter is now upon us, which can mean less shoppers and slower sales in the retail sector. Have you thought about how effective your merchandising displays will be this season? Here are a few ideas to help you increase your sales this winter.

  • Ensure you are well stocked. With the first cold snap in winter, you'll sell a lot of your stock, but what happens after that? If you are busy stocking spring items too early, then you could be losing out on sales.
  • Show the items in use or group them with complementary items.  If you sell clothes, show your customers how to accessorise with the scarves, hats, or gloves you have on offer. If you sell cookware, place a large pot, ladle, soup bowls, soup spoons, and blender together.
  • Change the arrangement or position of your displays regularly. Switch which display takes pride of place at the front of your store. You'll have more chance of attracting new customers this way - after all, if they didn't like what they saw last week, why would they like it this week? Mix up the position of your displays to keep it interesting for your regular customers, too, and show them something they may have missed last time.
  • Don't underestimate the effectiveness of a theme! Base your displays around a winter theme and remember to have fun with it!  Quirky, unique window displays can work wonders at catching people's attention. For a full effect, remember to continue the theme throughout your store.
  • Incorporate stimulation of the senses. If you sell clothes, encourage your customers to touch and feel the fabrics, so they can see for themselves how soft and warm they are. If you sell cookware, why not ensure your store is filled with light, flavoursome aromas? These subtle suggestions can encourage your customers to make a purchase.

SI Retail has a range of products that can help you with your winter merchandising displays.  From garment racks to shelves or freestanding gondolas to dump bins, SI Retail can help you.  We can also help with customised products such as mannequins - and our effective signage solutions cover counter sign holders through to hanging signage.

View the full range at www.sishop.com.au or call us on 1800 211 122 for a catalogue!

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