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Tue 4th Jun 2013

How to prepare stores for promotional sales?

SI Retail's Signage and Displays for promotional sales

SI Retail's Signage and Displays for promotional sales

The end of the financial year is nearly here! It is a really busy time for many businesses. It is not only a time in preparing for taxes and stock-take but it is also an occasion to turn old stock into dollars in the till before the year's end. This is a guide to help you prepare for end of year promotional sales, what products you'll discount and how you can promote them.

Organising your stock

First things first, you'll need to analyse your stock to decide which products will be on sale and at what price. According to Russall Zimmerman from the Australian Retailers Association: "There's no sense in carrying stock over and having a cash-flow problem and paying tax on it."

You want to get rid of the slow sellers so don't hide them in the corner, put them out there where every customer can see them. In fact you might even want to remove some items from the new collection to fit the products you want to sell.

Displaying your products

In order to sell your slow moving products, you need to emphasize the limited time bargain, OR you need to add value by displaying them on a high quality stand. For example, if you were a cosmetic shop, you would put your discounted brushes in the dump bin and your perfumes on sale on a glass shelving display.

Dump bins are an effective way to advertise your greatest discounts and your common, basic products while freestanding displays are better for smaller discounts and products of high value.

According to U.S. studies by the Russell R. Muller Retail Hardware Research Foundation sales increase by 43% when you place products in a Dump Bin.

How to get the most out of your dump bin?

- Position the dump bin in a high traffic area but make sure it does not clutter the shop as it will discourage people from browsing through.
- Position the dump bin in a high traffic area but make sure it does not clutter the shop as it will discourage people from browsing through.
- The display should focus on one category of products.
- Don't try to tidy up the bin it is meant to look like it has been dumped here for a one-time deal.

Dump bins and freestanding displays come in different sizes to take advantage of all your retail floor space, filling small voids without cluttering the store.

Check out SI Retail's extensive range of freestanding Slot Walls and Dump Bins

Price offer

Your price offer must be strong enough to compel, but reasonable enough to keep your return on investment high.

- Make your sales short but intense, 10% off is not an incentive.
- It is more effective to spread your discount from 20% to 50% than 30% to 40%.
- If you have some old or damaged items, you might want to consider 75% off regular retail. You will probably be losing money, but you'll turn dead inventory into cash and you'll be able to use this cash to buy better selling items.

Don't forget that promotional sales can:

- Push existing customers to purchase
- Attract new customers
- Draw customers from competitors
- Get current customers to buy differently
- Stimulate business during slow periods

Signage

Type of signage

There is all kind of signage out there adapted for different purposes, displays and in different colours and sizes.

You could put A Frames, fly banners or End-Sign flags at the front of your store to attract customers. Then, as they walk in you can use a Bulletin Sign Holder to explain the different promotions available. To point out where your promotions are located in the store, you can use hanging signs.  For additional information on the products, this can be displayed in ticket frames, they range all the way from magnetic to telescopic and suit any surfaces. Finally you can use stylish Acrylic Sign Holders to place on counters.

Pre-printed tickets are also a great way to save money and time. SI Retail's Pre-printed tickets cover the "% Off" and "Under $" ranges, as well as specialty tickets, such as "Clearance", "Prices Slashed", "Was/Now", "Reduced", "1/2 Price", "Sale", and many more!

Sign tips

- Simple language sells better, for example "½ price" might sell better than "50% off".
- Add a border to your signs; according to a study by the Pennsylvania College of Optometry, adding a border enables the reader to understand it 26 % faster. SI Retail's ticket frames provide a border for your sign and they are available in different colours

Simple ways to promote sales that you might not think about

In-store

- Have employees mention promotions to customers
- A tag on your employees' shirts that says "Ask me about our promotions"

Telephone:

- Have employees mention the promotion to callers
- Change your answering machine message to mention the promotion

SI Retail can help you with all your shop fitting requirements so why not give us a call on 1800 211 122 to discuss how we can help you.  Alternatively, you can visit www.sishop.com.au to shop online. If our stock standard colours don't match your visual identity, don't worry!  We will happily custom-create to suit your needs for large quantities.

   - HURRY HUGE SALE (Until June 30th):  Dump Bins

   - HURRY HUGE SALE (Until June 30th): Ticket Frames

   - HURRY HUGE SALE (EVERYTHING HAS TO GO): Pre-printed Tickets

Wed 14th Dec 2011

Handy Hints to Increase Your Sales this Christmas #3: Proper Signage

As mentioned in our previous article, the combination of lighting and signage can make a big difference in drawing your customers to the ‘cold spots' in your store and encouraging them to inspect all of your products.

So, how can you be sure that your ticketing and signage is having the desired effect? The key points to remember are that effective ticketing and signage is always easy to read, contains a simple message, and is well placed in relation to the associated display.

Wherever possible, tickets should always be positioned at eye level so that they are not overlooked. SI Retail's range of ticket frames is especially suited to this purpose. The fixed ticket frames stand at either 150 mm or 300 mm and can be placed on shelves (as can our acrylic sign holders, which come in various sizes). The telescopic ticket frames are a great floor signage option, as they come with an adjustable stem that stands from 300 mm to 500 mm.

Care needs to be taken, though, to ensure that your ticketing and signage never blocks your product displays. Using magnetic ticket frames and hanging ticket frames will help to ensure that your signs are still at eye level without obscuring the products they are advertising.

The size of the ticket that you use should also be consistent with the size of the display. For example, if you have a bulk display, you should have a larger ticket. Our acrylic sign holders come in varying sizes, from A7 up to A3, and can help you to achieve this consistency.

Don't clutter your store: remember, ‘less is more'! Cluttered stores can be a big ‘turn-off' for customers, so avoid the urge to put all of your stock on display. Instead, only put some of your stock out and incorporate signs into the display to advise customers of the other styles, colours, and sizes that may be available. Again, our acrylic sign holders are perfect for this job, as are our sign holders with sign clamps.

Make sure that all items in your store are clearly marked with a price, and don't forget to draw attention to your ‘impulse items' by placing them in a convenient, eye-catching position (such as at the end of an aisle or on the counter) and signing them appropriately.

Research has shown that most people don't like seeing cash registers when they enter a store because it reminds them that they are spending money. So disguise your cash register by transforming your counter into its own display by using multi-rack counter display stands and counter ticket frames.

Mon 7th Nov 2011

Increase Your Sales with Ticket Frames – the Simple Signage Solution!

Shoppers are more inclined to purchase products when clear pricing and product information is readily presented to them.  Ticket frame sign holders are the versatile signage option that can put this information in front of your customers – thus increasing your sales!

SI Retail’s telescopic and fixed ticket frames are the economical floor signage option.  Available in red, black and blue and in both A4 and A3 sizes, their sturdy bases avoid flimsy-looking signage displays.  The fixed ticket frames are either 150 mm or 300 mm high, while the telescopic ticket frames come with an adjustable stem so that you can set them to any height (up to 600 mm).

Our new magnetic ticket frames come with a magnetic clip that will attach to any metal surface.  These new signage systems are available in black only in both A4 and A3 sizes.  This new design can be manipulated as desired to show your ticket at various angles.  Magnetic ticket frames are great for garment racks or metal gondolas.

Hanging ticket frames are the ideal signage option for hanging product information from cords and wire baskets.  The two clear hanging clips can be easily attached to and removed from the ticket frame, which is available in both A4 and A3 sizes.  Hanging ticket frames are the perfect signage systems to use in fresh produce displays or livewire freestanding shelf displays.

Counter ticket frames are a simple and effective signage solution for counter and table use, or on gondolas. The two clear clip-feet are easily attached to and removed from the A4 or A3 sized ticket frames, which come in either red, black or blue.

If our stock standard colours don’t match your visual identity, don'€™t worry!  We will happily custom-create ticket frames to suit your needs.

SI Retail can help you with pre-printed tickets too, so why not give us a call on 1800 211 122 to discuss how our signage services can help you.  Alternatively, you can visit www.sishop.com.au to shop online.